Marshawn Lynch is among the NFL stars who has developed a signature clothing line as an extension of his personal brand. Dallas Cowboys wide receiver, Dez Bryant, has turned his “Throw Up the X” touchdown celebration into a collection of men’s and women’s apparel. New England Patriots wide receiver, Julian Edelman, has a line of tees as well. Most recently he launched a style in honor of “The Pass,” a memorable play during the Patriots win over the Baltimore Ravens in the AFC divisional round. In similar fashion and to coincide with Super Bowl XLIX media day, Lynch revealed his new Beast Mode collection.
Designer, Christopher Bevans, works with the Seattle Seahawks running back to develop the apparel. The line consists of hoodies, long sleeve tees, short sleeve tees, and half-zip jackets for men and women, as well as limited-edition Super Bowl XLIX items. Pieces feature the Seahawks team hues, as well as the Beast Mode … Read More »
Fans are gearing up for Super Bowl XLIX and Hourglass Footwear is helping Seattle Seahawks supporters put their most fashion feet forward ahead of the big game. The Seattle-based company describes its mission to “help our customers express their unique style and personality through original, hand-painted footwear designed and created by an experienced, talented team of artists.” Among the custom creations is a “12th Woman” collection.
The line features a variety of shoe styles, including platforms, stilettos, mid-heels, flats, and clogs. Each design is hand-painted in Seahawks-inspired hues, and decorated with embellishments like the number “12” and bling. Prices range from $180 for flats to $325 for platforms with bling. Check out a preview of featured styles below and shop the collection here.
(photo via Hourglass Footwear)
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