Tag: russell westbrook


RUSSELL WESTBROOK NAMED CREATIVE DIRECTOR FOR TRUE RELIGION SPRING ’15 CAMPAIGN

Posted on February 8th, by HeatherZeller in BLOG. No Comments

Russell Westbrook is adding to his long list of off-court style credentials with a new role in the fashion world. True Religion, has tapped the Oklahoma City Thunder guard as the creative director the company’s Spring ’15 apparel campaign. He will also serve as the face of the campaign, modeling the brand’s latest denim designs.

This year, the 2015 NBA All-Star Weekend festivities will coincide with Mercedes-Benz Fashion in New York. Westbrook’s new gig will put him at the center of this overlap. According to Style.com:

In between playing in the NBA All-Star game at Barclays Center on February 15 (the same time as the Opening Ceremony show), Westbrook will pop by the True Religion store (conveniently located across the street from Barclays) on February 14 and star in a TV spot that will air during broadcasts of All-Star events and at Madison Square Garden.

Check … Read More »



WESTBROOK FRAMES TEAMS UP WITH THE NBA ON SPECIAL-EDITION “ALL STAR SERIES” SHADES

Posted on January 28th, by HeatherZeller in BLOG. No Comments

The 2015 NBA All-Star game will tip off in New York City, and one of the league’s most fashion-savvy stars is celebrating the festivities with the launch of a special-edition accessory. Russell Westbrook’s signature eyewear brand, Westbrook Frames, has announced an exclusive, limited-edition collaboration with the NBA. The All Star Series collection of shades was designed and curated by Westbrook.

The line is divided into “East Coast” and “West Coast” styles, featuring white and black frames respectively. Both designs are are offered with three different lens color options, in blue, red, and gold. The frames are also adorned with “BKN*NYK” on one side and graphics on the opposite side. The All-Star Series sunglasses retail for $175.00.

The sunglasses are available for pre-order beginning today, on www.WestbrookFrames.com. Only 300 pairs, 50 of each style, were made. Following this launch, Westbrook Frames will continue its relationship … Read More »



RUSSELL WESTBROOK CHOOSES GRANT HILL’S OUTFIT FOR NBA TV’S INSIDE STUFF

Posted on December 13th, by HeatherZeller in BLOG. No Comments

Russell Westbrook quickly climbed the style ranks to become one of the NBA’s top trendsetters. His sartorial success has transitioned outside of the game, with a range of fashion ventures. Today the Oklahoma City Thunder guard played the role of stylist, picking out Grant Hill’s outfit for NBA TV’s Inside Stuff. During the segment, “From Hoops to Threads,” Westbrook and Hill break down his on-court basketball game and his off-court fashion game.

Within the piece, Westbrook explained his approach to dressing: “I usually start from the kicks and work my way up.” He also spoke about his frustrations when he unable to play, from a fashion perspective:

“I’m taking all my suits to the dry cleaners and I’m not picking them up until after the season. The only time you see me in a suit is when I’m on the bench.”

The final ensemble had Hill styled in white sneakers, light blue … Read More »



RUSSELL WESTBROOK DEBUTS FASHION COLLABORATION WITH BARNEYS NEW YORK

Posted on July 19th, by HeatherZeller in BLOG. No Comments

Russell Westbrook’s fashion collaboration with Barneys New York has officially launched. The “Westbrook XO Barneys New York” collection features a range of apparel and accessories, perfectly on-point with Westbrook’s off-court sense of style. The Oklahoma City Thunder guard was directly involved in the design process. Pieces reflect his affinity for bold prints and unique silhouettes, and his overall eclectic approach to dressing.

“Fashion has been a part of my life for as long as I can remember. To have this opportunity to express myself creatively through this collection means so much to me. Collaborating with Barneys and so many amazing designers has been a real learning experience, and a dream come true,” said Russell Westbrook. “I’m really proud of how everything turned out, and hope that fans and customers will be as excited to wear this collection as I am.”

The NBA baller debuted the new … Read More »



RUSSELL WESTBROOK LAUNCHES “WESTBROOK FRAMES” COLLECTION OF EYEWEAR

Posted on July 8th, by HeatherZeller in BLOG. No Comments

Russell Westbrook has added to his ever-growing fashion resume with the launch of a new eyewear line. Fashion has been the focal point of Westbrook’s off-season thus far. The Oklahoma City Thunder guard recently teamed up with Barneys NY, to curate a capsule collection of sportswear and accessories. He visited Paris to fete the collaboration and attend the Men’s Fashion Week runways shows. Now the self-proclaimed “frame fanatic” has released a collection of eyewear, a partnership with Selima Optique.

Westbrook often favors bold eyeglass styles. His red lensless frames became a famous post-game fashion statement during the 2012 NBA Playoffs. His new range, dubbed Westbrook Frames, features an aesthetic that aligns with his sense of style. The collection is marked by bright colors, vibrant patterns and unique shapes. The line features ten different styles, with four color ways available for each design. Prices … Read More »



ATHLETES ATTEND FASHION WEEK IN MILAN AND PARIS

Posted on June 30th, by HeatherZeller in BLOG. No Comments

Athletes have become known for their savvy sense of style outside of their sport. To keep up with the competition in the sartorial game, several sports pros have traveled to the Fashion Week festivities in Paris and Milan, to view the menswear trends for the upcoming Spring/Summer ’15 season. Victor Cruz and Nick Young were first spotted in the front row, at the Calvin Klein Collection runway show in Milan. Young kept a photo diary of his Milan Fashion Week experience for GQ magazine. For his take on the Milan fashion scene, visit here.

Cruz continued along the fashion week circuit. Givenchy (below), Louis Vuitton, Lanvin, and Berluti were also among the shows he attended.

(photo via @teamvic)

Cruz was joined by additional sports stars with a shared passion for fashion. Russell Westbrook and Serge Ibaka have been spending the NBA … Read More »



RUSSELL WESTBROOK MODELS FALL SWEATER STYLES FOR GQ FRANCE

Posted on October 25th, by HeatherZeller in BLOG. No Comments

Russell Westbrook continues to make a sartorial splash off-the-court. He’s cemented himself as one of the NBA’s style standouts and continues to garner recognition from the fashion industry’s top players. Now his clothing choices are being lauded on an international level. The Oklahoma City Thunder guard is featured in the latest issue of GQ France.

Within the editorial, Westbrook models Fall fashions straight from Paris, specifically sweaters. He shows off the newest knits of the season, in a range of striped, patterned and collegiate designs. Below is an excerpt from the article (based on a loose translation):

This is the only basketball player in the world who’s as feared on the court as in the locker room. With his bold and sharp outfits, the playmaker of the Oklahoma City Thunder reigns supreme at the post-game press conference. At a time when … Read More »



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