Tag: Oklahoma City Thunder


RUSSELL WESTBROOK NAMED CREATIVE DIRECTOR FOR TRUE RELIGION SPRING ’15 CAMPAIGN

Posted on February 8th, by HeatherZeller in BLOG. No Comments

Russell Westbrook is adding to his long list of off-court style credentials with a new role in the fashion world. True Religion, has tapped the Oklahoma City Thunder guard as the creative director the company’s Spring ’15 apparel campaign. He will also serve as the face of the campaign, modeling the brand’s latest denim designs.

This year, the 2015 NBA All-Star Weekend festivities will coincide with Mercedes-Benz Fashion in New York. Westbrook’s new gig will put him at the center of this overlap. According to Style.com:

In between playing in the NBA All-Star game at Barclays Center on February 15 (the same time as the Opening Ceremony show), Westbrook will pop by the True Religion store (conveniently located across the street from Barclays) on February 14 and star in a TV spot that will air during broadcasts of All-Star events and at Madison Square Garden.

Check … Read More »



RUSSELL WESTBROOK CHOOSES GRANT HILL’S OUTFIT FOR NBA TV’S INSIDE STUFF

Posted on December 13th, by HeatherZeller in BLOG. No Comments

Russell Westbrook quickly climbed the style ranks to become one of the NBA’s top trendsetters. His sartorial success has transitioned outside of the game, with a range of fashion ventures. Today the Oklahoma City Thunder guard played the role of stylist, picking out Grant Hill’s outfit for NBA TV’s Inside Stuff. During the segment, “From Hoops to Threads,” Westbrook and Hill break down his on-court basketball game and his off-court fashion game.

Within the piece, Westbrook explained his approach to dressing: “I usually start from the kicks and work my way up.” He also spoke about his frustrations when he unable to play, from a fashion perspective:

“I’m taking all my suits to the dry cleaners and I’m not picking them up until after the season. The only time you see me in a suit is when I’m on the bench.”

The final ensemble had Hill styled in white sneakers, light blue … Read More »



KEVIN DURANT PARTNERS WITH NEFF TO LAUNCH AN UNDERWEAR COLLECTION

Posted on October 25th, by HeatherZeller in BLOG. No Comments

Russell Westbrook has some new competition in the underwear design game. The Oklahoma City Thunder guard has designed and modeled skivvy styles for the Kings & Jaxs brand. In similar fashion, his teammate, Kevin Durant, has joined forces with Neff to develop an underwear collection.

“Before becoming friends with Kevin, I was a huge fan of him on and off the court,” Shaun Neff said. ”I am very excited to partner with him to create a great product that is functional and stylish that kids will want to put on every morning when they wake up.”

The Neff brand is best known for its headwear fashions for the snowboarding, skating, surfing markets. The company has tapped Durant to help create an exclusive underwear collection, with styles to be worn on and off-the-court.

“I’m excited to work with the team at Neff to design my own collection … Read More »



RUSSELL WESTBROOK DEBUTS FASHION COLLABORATION WITH BARNEYS NEW YORK

Posted on July 19th, by HeatherZeller in BLOG. No Comments

Russell Westbrook’s fashion collaboration with Barneys New York has officially launched. The “Westbrook XO Barneys New York” collection features a range of apparel and accessories, perfectly on-point with Westbrook’s off-court sense of style. The Oklahoma City Thunder guard was directly involved in the design process. Pieces reflect his affinity for bold prints and unique silhouettes, and his overall eclectic approach to dressing.

“Fashion has been a part of my life for as long as I can remember. To have this opportunity to express myself creatively through this collection means so much to me. Collaborating with Barneys and so many amazing designers has been a real learning experience, and a dream come true,” said Russell Westbrook. “I’m really proud of how everything turned out, and hope that fans and customers will be as excited to wear this collection as I am.”

The NBA baller debuted the new … Read More »



RUSSELL WESTBROOK LAUNCHES “WESTBROOK FRAMES” COLLECTION OF EYEWEAR

Posted on July 8th, by HeatherZeller in BLOG. No Comments

Russell Westbrook has added to his ever-growing fashion resume with the launch of a new eyewear line. Fashion has been the focal point of Westbrook’s off-season thus far. The Oklahoma City Thunder guard recently teamed up with Barneys NY, to curate a capsule collection of sportswear and accessories. He visited Paris to fete the collaboration and attend the Men’s Fashion Week runways shows. Now the self-proclaimed “frame fanatic” has released a collection of eyewear, a partnership with Selima Optique.

Westbrook often favors bold eyeglass styles. His red lensless frames became a famous post-game fashion statement during the 2012 NBA Playoffs. His new range, dubbed Westbrook Frames, features an aesthetic that aligns with his sense of style. The collection is marked by bright colors, vibrant patterns and unique shapes. The line features ten different styles, with four color ways available for each design. Prices … Read More »



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