In time for the start of the NFL season, Hugo Boss has tapped Green Bay Packers linebacker Clay Matthews, Denver Broncos defensive end DeMarcus Ware and New York Giants wide receiver Victor Cruz, to star in its latest “Success Beyond the Game” campaign. During the World Cup, the company had featured ten soccer players to promote the Boss Bottled fragrance, under the same tagline.
As part of the new campaign, each athlete will serve as the face of one of the brand’s classic men’s fragrances. Matthews will represent Boss Bottled, Ware will represent Boss Bottled. Night and Cruz will represent Hugo Man. “Success Beyond the Game” was created to celebrate successful players known for their achievements both on and off-the-field.
The campaign shots have the NFL stars dressed up in Hugo Boss suits. In a release from the brand, they also shared their keys to success.
“When it comes to success, first and foremost, I know that people are going to define me through the sport I … Read More »
Retro Brand has teamed up with the NFL Players Association (NFLPA) to create the College Classics collection of tees. The company is known for its fashion-forward, vintage-inspired designs that merge both sports and style. The new line of apparel honors some of the best players to play the game on the Collegiate and Professional level.
The College Classics collection includes men’s short sleeve t-shirts, featuring school colors and logos based on the alma mater of each player. The backs of the shirts include athletes’ names and numbers. There are 37 players included in the line, from NFL rookies like Johnny Manziel and Jadeveon Clowney to Super Bowl-winning quarterbacks like Russell Wilson and Tom Brady. The tees retail for $38.00.
In addition to the new collection, Retro Brand is also gearing up for College Colors Day. On August 29th, fans are encouraged to celebrate the passion they have for their college, through their apparel. As … Read More »
The NFL has enlisted a new crop of famous female faces to appear in the 2014 Women’s Apparel campaign, “Together We Make Football.” Dania Ramirez, Jordin Sparks, Jessica Szohr and Erin Heatherton are among the women set to model the latest team designs. Younger stars like Miranda Cosgrove and China McClain will showcase styles from the league’s tween apparel line.
The league’s female fan gear has become more stylish with each season. The clothing ads continue the trend of merging team-themed apparel with high-end pieces. Fans can mix-and-match items to reflect their personal style, and transition their NFL wardrobe from game day to everyday.
The featured campaign looks were styled by Phillip Bloch. The celebrity stylist has returned, after been named the NFL’s first Creative Fashion Director last season. Below is a preview of the 2014 Women’s Apparel campaign shots:
(photos via People StyleWatch)
(photo via @ErinHeatherton)
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Cam Newton has already tackled fashion design, developing his signature “MADE Cam Newton” collection of men’s apparel for Belk. Now he has transitioned into the beauty realm. The Carolina Panthers quarterback is the latest athlete to front a fragrance campaign. Newton has been tapped as the face of Drakkar Essence, a new scent from L’Oreal.
The original Drakkar fragrance, a classic scent launched in the 1980’s, has been revamped with a contemporary twist. Among the updated features is the #showyourpower hashtag, to accompany the previous slogan of “Feel the Power.” As WWD explained:
The Drakkar brand’s historic ad slogan has always been “Feel the Power.” L’Oréal added a hashtag #showyourpower in a sly reference to Newton’s habit of striking a Superman pose on the playing field after scoring touchdowns.
Newton also revealed his plans to share Drakkar Essence with his teammates at training camp. He told WWD:
“So everyone … Read More »
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In addition to its revamped apparel line, the NFL’s expanded merchandise offerings now include a unique range of team-branded home products. NFL Homegating products provide a way for fans to incorporate their team spirit outside of wearing it on their shirt. From toasters and waffle grills to wine holders and stemware, items are designed to bring the passion of gameday and the tailgating experience into the homes or backyards of football fans. Products can be purchased at select retailers nationwide like Bed Bath & Beyond, Lids, and online at NFLShop.com.
A record total of 108.4 million fans tuned into Kickoff Weekend games (Sept. 5-9) on CBS, ESPN, FOX and NBC to rank as the most-viewed opening weekend ever. This marks the fourth consecutive Kickoff Weekend with a total reach exceeding 105 million viewers. NFL Homegating offers an opportunity for … Read More »
After great success in targeting its female fan base through fashion-forward apparel options, the NFL has shifted its style focus to juniors and tween consumers. Tweens and teens are very creative in the way they express themselves through fashion. The league is celebrating these younger fans with a range of team-themed clothing that provides girls the ability to develop their own individual style, while supporting their favorite squad.
To help promote the new gear, the NFL has also joined forces with teen singer, actress and dancer, Zendaya. Zendaya brings a lively, customizable style to the NFL Tweens & Juniors Apparel collection. She embodies the ability for young girls to have fun, be comfortable and really own their own originality when it comes to fashion. She is featured in the NFL Tweens & Juniors Apparel campaign, along with the daughters of the Kansas City Chiefs and Washington … Read More »
Before suiting up in their team gear for Sunday’s matchup against the New York Jets, the Pittsburgh Steelers swapped their uniforms for designer duds. Last Friday, the team held its annual Steelers Style Fashion Show at the East Club Lounge at Heinz Field. Proceeds from the show benefitted the UPMC Sports Medicine Concussion Program and the Cancer Caring Center.
The theme of the evening was “Steelers Nation Black & Gold Style,” as team hues were incorporated into the featured fashions. Players and their families modeled apparel from American Eagle Outfitters, NIKE, Moda Pittsburgh, Michael Kors, Robert Graham, Nordstrom and Kiya Tomlin.
The evening also included the presentation of the “Swag Award,” which was voted on by Steelers teammates Lawrence Timmons and Antonio Brown, as well as head coach Mike Tomlin. Receiver Emmanuel Sanders snagged the stylish honor, while Jerricho Cotchery’s children were awarded with the … Read More »
Football and fashion collide in the latest edition of Milwaukee Magazine. Green Bay Packers wide receiver, James Jones, serves as the magazine’s October 2013 cover model. Within the pages of the publication, the footballer hits the field to showcase a range of menswear styles.
With Mitchell Park’s Journey House Packers Field as the backdrop, the photo shoot, dubbed “The Lambeau Look,” has Jones donning casual men’s fashions from designers including Joe’s Jeans, Perry Ellis and Calvin Klein. The featured apparel and accessories can be found at local Milwaukee spots including Moda3 and the Boston Store. Below is a preview of Jones’ fashion photos and for additional shots, visit here.
(photos shot by Adam Ryan Morris)
Watch the video below for a behind-the-scenes look at Jones’ stylish shoot:
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The 2014 NFL Pro Bowl uniforms received a bold new makeover, with styling reminiscent of college football fashions. Fans have likened the threads to those worn by the Oregon Ducks and Oregon State Beavers football teams. The Nike-designed gridiron gear is a break from the traditional red and blue hues typically associated with the Pro Bowl game.
This year, the league’s top players will take the field in Hawaii wearing the Nike Elite 51 Pro Bowl Uniform. The gear was designed in vibrant color schemes of white and orange, and gray and “volt” yellow, for the AFC and NFC respectively. The updated uniforms are accompanied by new technology, which the brand described as:
Designed for optimal ventilation, the Nike NFL Nike Elite 51 Pro Bowl Uniform features a combination of lightweight, breathable fabrics. Designed and engineered from the inside out, this uniform system … Read More »
Fashion has become an integral part of football, both on and off-the-field, and for players and fans alike. Current and former NFL stars have made moves in the fashion world, dabbling in apparel and accessory design. Across the league, players make a conscious effort to maintain their style A-game. After years spent kicking in the NFL, Owen Pochman and Glenn Pakulak hung up their jerseys and made the transition to jewelry design.
It’s a unique post-NFL venture for the former players. Their company, Football Chains, was born out of a mutual interest in design and a creative concept in repurposing footballs. Pochman and Pakulak combined to play for 16 of the 32 NFL teams. In the process, they built up a large collection of game used balls. They have now turned those pigskins into vintage style necklaces that offer wearers a deeper … Read More »