Tag: NBA


NBA TV’s “THE JUMP” TALKS FASHION WITH KEVIN WILLIS & STYLIST RACHEL JOHNSON

Posted on January 23rd, by HeatherZeller in BLOG. No Comments

From the fashion rookies to the seasoned style pros, NBA players across the board are paying close attention to how they present themselves off-the-court. They are developing clothing lines, securing internships at GQ magazine, lining front rows at runway shows, and turning post-game press conferences into sartorial showdowns. NBA TV’s “The Jump” took a look at the league’s fashion phenomenon with the help of former NBA player and menswear designer, Kevin Willis, and stylist to NBA stars, Rachel Johnson.

Willis joined “The Jump” crew to discuss his fashion game. After struggling to find clothing that fit his larger physique, developing a fashion line felt like a natural progression, considering his built in clientele. Willis spoke about the seamless transition from the hardwood to the design room and his line, which aims to make “big and tall” more fashionable. Willis’ apparel collection can be … Read More »



NBA FEET: COLORFUL NEW KICKS FOR ALL-STAR WEEKEND

Posted on January 22nd, by HeatherZeller in BLOG. No Comments

In celebration of NBA All-Star weekend, the league’s top players will lace-up in a new crop of special-edition sneaker styles. This year’s colorful creations will clash with the royal blue (East) and red (West) uniforms, but will no doubt place the fashion focus on players’ footwear. As with the All-Star uniforms, shoes were designed with Houston, the host city for this year’s game, in mind. Here’s a rundown some of the sneakers you’ll see on court:

Nike’s All-Star 2013 collection features new releases for LeBron James, Kobe Bryant and Kevin Durant. The specially designed sneakers take inspiration from Houston’s tie to space exploration. In keeping with that theme, aesthetic embellishments include bold colorways and details reminiscent of constellations and meteors, bringing the space concept to life. Each player was assigned his own Houston “mission” on which his shoes are based. The Nike Basketball … Read More »



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