This season, Mercedes-Benz Fashion Week in New York happened alongside NBA All-Star Weekend, and the relationship between sports and style grew even deeper. Not only did athletes maintain their status as front row fixtures, but many took the opportunity to launch their own collaborations and campaigns, host events, and rub elbows with the fashion industry elite.
NBA players in particular capitalized on their time in the Big Apple. Many of the league’s All-Star activities took on a fashion focus, including the first ever NBA All-Star All-Style fashion show. For a recap of the event, visit here. Below A Glam Slam offers a look at athletes across the sports spectrum, who made their presence known throughout fashion week:
It has become commonplace to see Anna Wintour flanked by an athlete in show front rows. This time, New York Giants wide receiver, Odell Beckham Jr., snagged the coveted spot next to the … Read More »
Russell Westbrook is adding to his long list of off-court style credentials with a new role in the fashion world. True Religion, has tapped the Oklahoma City Thunder guard as the creative director the company’s Spring ’15 apparel campaign. He will also serve as the face of the campaign, modeling the brand’s latest denim designs.
This year, the 2015 NBA All-Star Weekend festivities will coincide with Mercedes-Benz Fashion in New York. Westbrook’s new gig will put him at the center of this overlap. According to Style.com:
In between playing in the NBA All-Star game at Barclays Center on February 15 (the same time as the Opening Ceremony show), Westbrook will pop by the True Religion store (conveniently located across the street from Barclays) on February 14 and star in a TV spot that will air during broadcasts of All-Star events and at Madison Square Garden.
Check … Read More »
The 2015 NBA All-Star game will tip off in New York City, and one of the league’s most fashion-savvy stars is celebrating the festivities with the launch of a special-edition accessory. Russell Westbrook’s signature eyewear brand, Westbrook Frames, has announced an exclusive, limited-edition collaboration with the NBA. The All Star Series collection of shades was designed and curated by Westbrook.
The line is divided into “East Coast” and “West Coast” styles, featuring white and black frames respectively. Both designs are are offered with three different lens color options, in blue, red, and gold. The frames are also adorned with “BKN*NYK” on one side and graphics on the opposite side. The All-Star Series sunglasses retail for $175.00.
The sunglasses are available for pre-order beginning today, on www.WestbrookFrames.com. Only 300 pairs, 50 of each style, were made. Following this launch, Westbrook Frames will continue its relationship … Read More »
NBA players are notorious for their off-court style statements, and that interest in fashion has now been integrated into on-court apparel. One of the league’s most stylish teams, the Miami Heat, revealed “Black Tie” themed uniforms. The look merges men’s fashion and athletics, in an effort to make players look like they are dressed in formal wear. The gear was created to resemble a deconstructed tuxedo, with black and white hues and color blocking techniques. For details on how the “Black Tie” concept came to life, watch the footage here.
The Heat players also took part in a corresponding campaign, shot by TrickProductions and styled by Calyann Barnett, who works with Dwyane Wade. The images features athletes like Wade, Chris Bosh and Chris Andersen, each showcasing the new uniforms alongside formal wear. The teammates are dressed tuxedos from Perry Ellis, shoes from Del Toro Shoes, and accessories from The Tie Bar and Title of … Read More »
Steph Curry joins the roster of NBA athletes who serve as the face of a fashion company. EXPRESS has signed the Golden State Warriors guard as a brand ambassador. Beginning in March 2015, Curry will appear in campaigns for the retailer.
“We are thrilled to be associated with one of the most respected NBA players of all time. Stephen personifies the hard working ethic and the dream big mindset of our customer,” said David Kornberg, president of EXPRESS. “On and off the court, Stephen fits perfectly with our goal of bringing the best fashion to our customers, allowing them to express their dynamic, individual styles with confidence.”
According to GQ, the signing of Curry marks the first men’s brand ambassador in the company’s 30 year history. He joins Kate Upton, who currently serves as the female face of EXPRESS.
“For me, EXPRESS has always been my go-to, authentic … Read More »
Russell Westbrook quickly climbed the style ranks to become one of the NBA’s top trendsetters. His sartorial success has transitioned outside of the game, with a range of fashion ventures. Today the Oklahoma City Thunder guard played the role of stylist, picking out Grant Hill’s outfit for NBA TV’s Inside Stuff. During the segment, “From Hoops to Threads,” Westbrook and Hill break down his on-court basketball game and his off-court fashion game.
Within the piece, Westbrook explained his approach to dressing: “I usually start from the kicks and work my way up.” He also spoke about his frustrations when he unable to play, from a fashion perspective:
“I’m taking all my suits to the dry cleaners and I’m not picking them up until after the season. The only time you see me in a suit is when I’m on the bench.”
The final ensemble had Hill styled in white sneakers, light blue … Read More »
Rise Sport, a sunglasses company specializing in custom-designed sports fashion sunglasses, has partnered with Miss Fanatic, an official NBA licensee, to add a new item to the NBA fan fashion game. The companies have developed a line of NBA-themed shades for all 30 teams, now available at store.nba.com.
“We are very excited about our partnership with Miss Fanatic,” said Theresa Majeed, Co-Founder of Rise Sport. “The goal of our eyewear is to offer NBA fans a unique opportunity to accessorize their current style with custom-designed sunglasses, allowing them to support their favorite teams, not just on game day, but every day.”
The team accessories, in both wayfarer and aviator silhouettes, blend sporty style with a fun and fashionable flair. The line features three different designs, with prices ranging from $39.95 to $79.95.
The Etched Pilot Aviator Sunglasses offer a look that is sleek and simple, with team … Read More »
NBA players are always looking for ways to outshine the competition within the league’s style game. Matt Barnes is among the athletes who works closely with a stylist, Brandon Williams, to prepare each of his off-court looks. The Los Angeles Clipper describes his style as “simple is more,” and often documents his wardrobe choices on Instagram. While key pieces stand out in each ensemble, his approach to dressing is not as loud as other NBA players.
Barnes and Williams recently appeared on TMZ Sports, to talk about NBA fashion and sartorial “trash-talking.” Click the photo below to watch the full segment:
To elevate his gameday style this season, Barnes has also partnered with Malibu Clothes. The Beverly Hills based retailer offers high-quality menswear, including suits, sports coats, trousers, sportswear, and accessories. Below is a look at Barnes modeling apparel from Malibu Clothes:
(photo via @matt_barnes9)
(photos … Read More »
The NBA recently revealed the latest crop of Christmas Day jerseys from adidas, to be worn by players this holiday season. Fans can also get into the fashion spirit, as Forever Collectibles has unveiled a new range of NBA Player Ugly Sweater styles. The company offers the sports-themed fashions for NFL, MLB, NHL and NCAA teams as well.
The officially licensed apparel merges NBA team colors and logos with holiday-inspired graphics like snowflakes and Christmas trees. In addition to team-themed designs, the company has created player specific styles. Incorporated within the eclectic creations are the names and numbers of some of the league’s top stars. Fans can shop the NBA Ugly Sweaters at NBAStore.com or ClarksToys.com. The fashions retail for $64.96.
The NBA’s 2014 Christmas Day games are as follow:
12 p.m. ET: Wizards vs. Knicks on ESPN
2:30 p.m.: Thunder vs. Spurs on ABC
5 p.m.: Cavs vs. Heat on ABC
8 p.m.: Lakers vs. Bulls on TNT
10:30 p.m.: Warriors vs. … Read More »
Hublot has designed special-edition timepieces for sports teams including the Miami Heat and the Dallas Cowboys. Now the Swiss watchmaker has launched a watch style for the Los Angeles Lakers, dubbed the King Power “Los Angeles Lakers.” Hublot became the Official Timekeeper of the Lakers in January 2013. Despite having created designs for Kobe Bryant, who serves as a brand ambassador, this marks the first signature watch for the team.
The accessory features details in the Laker’s purple and gold hues. The team described the timepiece:
The dial features 4 zones of 12 minutes in black, yellow and purple, while the Los Angeles Lakers logo is strategically placed at 3 o’clock and the Lakers signature is visible on the sapphire case-back. Limited to 50 pieces total, each piece will be delivered with two interchangeable straps – one real yellow Lakers jersey on black … Read More »