Over the past week, three sports stars scored news endorsement gigs in the beauty and grooming category. Partnerships in this market are numerous, as it relates to male and female athletes. Companies continue to utilize sports pros to talk about products ranging from hair, skin and nails to cosmetics and personal care. Sports sell and brands see great opportunity in athletes’ crossover appeal. Here’s a look at the latest sports and beauty pairings:
Head & Shoulders has worked with a range of male athletes and with baseball season just a few months away, the torch has now been passed to Los Angeles Angels of Anaheim pitcher, C.J. Wilson. Wilson was tapped as the company’s newest “Mane Man.” He joins a roster of athlete ambassadors that includes Pittsburgh Steelers Troy Polamalu and Brett Keisel, and Olympic swimmer, Michael Phelps.
Wilson was a fitting … Read More »