Ferragamo has tapped Henrik Lundqvist as part of it’s new campaign, dubbed “A Man’s Story.” The digital menswear series is described as “an online project highlighting the notion of ‘making your own rules’.” The New York Rangers goaltender is the only athlete included the series, featured alongside actor Douglas Booth and music artist A$AP Rocky among others. The men tell their own stories through photos and video footage, while showcasing the company’s new Spring ’15 collection. Francesco Carrozzini served as the photographer and filmmaker of the product, with Massimiliano Giornetti as the creative director.
“For a man to have a vision and the courage of his convictions is both noble and timeless, as relevant today as it was a century ago when Salvatore Ferragamo went out on a limb to launch his shoe-making business,” recounts Creative Director, Massimiliano Giornetti. “Had he not … Read More »