Tag: fashion


SPORTING STYLE: ATHLETES AT FASHION WEEK IN NEW YORK

Posted on February 22nd, by HeatherZeller in BLOG. No Comments

This season, Mercedes-Benz Fashion Week in New York happened alongside NBA All-Star Weekend, and the relationship between sports and style grew even deeper. Not only did athletes maintain their status as front row fixtures, but many took the opportunity to launch their own collaborations and campaigns, host events, and rub elbows with the fashion industry elite.

NBA players in particular capitalized on their time in the Big Apple. Many of the league’s All-Star activities took on a fashion focus, including the first ever NBA All-Star All-Style fashion show. For a recap of the event, visit here. Below A Glam Slam offers a look at athletes across the sports spectrum, who made their presence known throughout fashion week:

It has become commonplace to see Anna Wintour flanked by an athlete in show front rows. This time, New York Giants wide receiver, Odell Beckham Jr., snagged the coveted spot next to the … Read More »



RUSSELL WESTBROOK NAMED CREATIVE DIRECTOR FOR TRUE RELIGION SPRING ’15 CAMPAIGN

Posted on February 8th, by HeatherZeller in BLOG. No Comments

Russell Westbrook is adding to his long list of off-court style credentials with a new role in the fashion world. True Religion, has tapped the Oklahoma City Thunder guard as the creative director the company’s Spring ’15 apparel campaign. He will also serve as the face of the campaign, modeling the brand’s latest denim designs.

This year, the 2015 NBA All-Star Weekend festivities will coincide with Mercedes-Benz Fashion in New York. Westbrook’s new gig will put him at the center of this overlap. According to Style.com:

In between playing in the NBA All-Star game at Barclays Center on February 15 (the same time as the Opening Ceremony show), Westbrook will pop by the True Religion store (conveniently located across the street from Barclays) on February 14 and star in a TV spot that will air during broadcasts of All-Star events and at Madison Square Garden.

Check … Read More »



2014 NFL HONORS FASHION HIGHLIGHTS

Posted on February 1st, by HeatherZeller in BLOG. No Comments

Ahead of Super Bowl XLIX, the NFL rolled out the red carpet for the NFL Honors show. It provided an opportunity for the league’s fashion-conscious stars to shed their gridiron garb and show off their style and swagger. The large frames of NFL athletes didn’t hinder their fashion game, as players were styled in plaid patterns, colorful jackets, and classic tuxedos. A Glam Slam breaks down the NFL Honors fashion highlights:

Elevee Lifestyle outfitted several of the NFL Honors attendees, including one of the evening’s top winners, Odell Beckham Jr. The New York Giants wide receiver is quickly becoming one of the league’s newest fashion mavens. Earlier in the week, he hosted Elevee’s “Suits and Sneakers” runway show. Last night had Beckham Jr. dressed in a sleek patterned jacket designed by Elevee’s Boushra Alchabaoun, as he accepted his awards for “Offensive Rookie of the Year” and “Play of the Year.” Beckham Jr. spoke about his suit below:

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MARSHAWN LYNCH INTRODUCES BEAST MODE APPAREL BRAND

Posted on January 31st, by HeatherZeller in BLOG. No Comments

Marshawn Lynch is among the NFL stars who has developed a signature clothing line as an extension of his personal brand. Dallas Cowboys wide receiver, Dez Bryant, has turned his “Throw Up the X” touchdown celebration into a collection of men’s and women’s apparel. New England Patriots wide receiver, Julian Edelman, has a line of tees as well. Most recently he launched a style in honor of “The Pass,” a memorable play during the Patriots win over the Baltimore Ravens in the AFC divisional round. In similar fashion and to coincide with Super Bowl XLIX media day, Lynch revealed his new Beast Mode collection.

Designer, Christopher Bevans, works with the Seattle Seahawks running back to develop the apparel. The line consists of hoodies, long sleeve tees, short sleeve tees, and half-zip jackets for men and women, as well as limited-edition Super Bowl XLIX items. Pieces feature the Seahawks team hues, as well as the Beast Mode … Read More »



ODELL BECKHAM JR. HOSTS ELEVEE LIFESTYLE “SUITS AND SNEAKERS” FASHION SHOW

Posted on January 31st, by HeatherZeller in BLOG. No Comments

NFL players have displayed a strong suit game this season. Elevee Lifestyle has been behind many of the most memorable off-field sartorial statements, from footballers like Demaryius Thomas and Von Miller. The company has dressed the league’s stars in custom, handsomely tailored designs, with special fabrics and careful attention to detail.

Elevee recently held its 6th annual “Suits and Sneakers” Fashion Show at the W Scottsdale, as part of Phoenix Fashion Week. The event further fused football and fashion, as it was part of the lead-up to Super Bowl XLIX in Phoenix.

A range of NFL stars and Elevee clients hit the runway clad in the brand’s custom creations, as well as the latest sneaker styles. The event was hosted by New York Giants wide receiver, Odell Beckham Jr. Other players including Thomas and Miller, as well as Patrick Peterson, Eric Ebron and Michael Floyd, also served as runway models for the evening. During … Read More »



WESTBROOK FRAMES TEAMS UP WITH THE NBA ON SPECIAL-EDITION “ALL STAR SERIES” SHADES

Posted on January 28th, by HeatherZeller in BLOG. No Comments

The 2015 NBA All-Star game will tip off in New York City, and one of the league’s most fashion-savvy stars is celebrating the festivities with the launch of a special-edition accessory. Russell Westbrook’s signature eyewear brand, Westbrook Frames, has announced an exclusive, limited-edition collaboration with the NBA. The All Star Series collection of shades was designed and curated by Westbrook.

The line is divided into “East Coast” and “West Coast” styles, featuring white and black frames respectively. Both designs are are offered with three different lens color options, in blue, red, and gold. The frames are also adorned with “BKN*NYK” on one side and graphics on the opposite side. The All-Star Series sunglasses retail for $175.00.

The sunglasses are available for pre-order beginning today, on www.WestbrookFrames.com. Only 300 pairs, 50 of each style, were made. Following this launch, Westbrook Frames will continue its relationship … Read More »



BROOKLYNETTES ENLIST FASHION DESIGN STUDENTS TO CREATE NEW COSTUMES

Posted on January 25th, by HeatherZeller in BLOG. No Comments

The Brooklyn Nets recently revealed “Stars and Stripes” alternate uniforms, meant to pay homage to the team’s rich history. The gear is a throwback to the ABA Nets’ “Stars and Stripes” uniform worn from 1972-1976. To coincide with the uniform launch, the Brooklynettes dance team is hosting a “Fashion Face-Off” competition.

The Brooklynettes have enlisted tri-state area fashion design students, to help create a new look for the team. Designs must be black and white, contain the word “NETS,” reflect the Brooklyn “Stars and Stripes uniform,” and draw inspiration from the Brooklynettes current costume collection, which boasts an edgy yet sophisticated vibe.

The top three designs will be featured on brooklynnets.com, where fans will be able to vote for their favorite fashions. The apparel will be produced by costume designer, David Dalrymple, and will hit the hardwood at the Barclays Center, during the 2014-15 NBA season. … Read More »



HOURGLASS FOOTWEAR OFFERS “12TH WOMAN” DESIGNS FOR SEAHAWKS FANS

Posted on January 24th, by HeatherZeller in BLOG. No Comments

Fans are gearing up for Super Bowl XLIX and Hourglass Footwear is helping Seattle Seahawks supporters put their most fashion feet forward ahead of the big game. The Seattle-based company describes its mission to “help our customers express their unique style and personality through original, hand-painted footwear designed and created by an experienced, talented team of artists.” Among the custom creations is a “12th Woman” collection.

The line features a variety of shoe styles, including platforms, stilettos, mid-heels, flats, and clogs. Each design is hand-painted in Seahawks-inspired hues, and decorated with embellishments like the number “12” and bling. Prices range from $180 for flats to $325 for platforms with bling. Check out a preview of featured styles below and shop the collection here.

(photo via Hourglass Footwear)

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NFL STYLE LOUNGE TOUCHES DOWN IN PHOENIX FOR SUPER BOWL XLIX

Posted on January 24th, by HeatherZeller in BLOG. No Comments

The NFL Style Lounge will touch down in Phoenix, in honor of Super Bowl XLIX. Throughout the season, the league has celebrated style. The NFL Fan Style Tour visited stadiums and other locations around the country, showcasing the newest crop of team-themed fashions.

The 30,000 square foot Super Bowl XLIX shop, presented by VISA, will feature dedicated Super Bowl XLIX merchandise, as well as head-to-head styles. A purple and orange colorway is prominently featured on the designs, and was inspired by the Phoenix sunsets.

The NFL Style Lounge opens on Saturday, January 24th, and is located at Phoenix Convention Center’s North Building.

For a look inside the NFL Style Lounge and its offerings, watch below:

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MISS UNIVERSE CANADA WEARS HOCKEY-THEMED NATIONAL COSTUME

Posted on January 24th, by HeatherZeller in BLOG. No Comments

Miss Universe pageant contestants pay homage to their nations through their fashion choices. The national costume round features intricately designed outfits, with detailed elements meant to represent their home country. Miss Universe Canada contestant, Chanel Beckenlehner, celebrated hockey culture in Canada, at the 63rd Annual Miss Universe Preliminary Show.

(photo via Miss Universe Canada)

The hockey-themed national costume tapped into all aspects of the game, from a skirt made of netting and custom knee-high skates, to hockey sticks, a scoreboard, and Stanley Cup trophy headwear. The look was created by Canadian film and television costume designer, Alex Kavanagh. For more on the inspiration behind the costume, visit here. As the Miss Universe Canada website explains:

The concept for the costume is to pay respect to the sport of Ice Hockey. It truly is a sport that defines Canada. All across the country, on frozen backyard ponds, community rinks … Read More »



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