High-end fashion designers teaming up with sportswear brands is a formula that has proven to be successful. Stella McCartney and Jeremy Scott for adidas and Emporio Armani for Reebok are just a sampling of the co-branded collections. With an increasing consumer demand for active wear that is fashion-forward, fashion houses and sportswear brands are collaborating now more than ever, allowing both parties to connect with a new group of consumers.
In the latest pairing, Vivienne Tam and Li Ning have joined forces to create a line of yoga wear. Tam ‘s design aesthetic features bold colors and patterns often inspired by her Chinese culture. Li Ning is a Chinese athletic company named after its founder, a former Olympic gymnast. Together the two will produce a line of stylish yoga clothing.
The 20-piece collection of tops, sweats, blazers, shoes and yoga accessories will launch … Read More »
The market for fashionable female fan gear continues to grow, especially in the NFL. Last season the league launched a campaign dedicated to women’s apparel, “NFL Women’s Apparel: Fit for You.” The initiative focused on the female fans who want to embrace the game they love, while maintaining their style. Rather than re-purposing men’s team gear as in the past, the new ladies line pulled from runway trends with styles that flattered the female form. But despite all of the new offerings, one area that was noticeably absent was footwear. Twin sisters Kathleen and Kristina Cuce have finally filled that void with the introduction of Cuce Shoes.
The brand launched a licensed collection of NCAA footwear last year, focusing on a limited number of schools. They have since expanded to the NFL with a 32-team collection of chic, yet functional boots. … Read More »
Baseball players today do not snag the sartorial spotlight as often as other professional athletes. But showing up to Game 5 of the World Series in bowtie will certainly get you noticed. Tim Lincecum’s off-field style of dress has sparked a lot of interest among fans. He’s been featured in GQ and was the cover model for The New York Times Style Magazine earlier this year, but we hardly associate the Giants pitcher with high-fashion. Aside from the occasional black tux and bowtie combo, we typically see Lincecum suitless, in favor of a casual tee and cap. And now he’s managed to turn his signature style into a new business venture. The Giants pitcher has teamed up with The Original Retro Brand to release an exclusive clothing collection.
The line is available for men, women and children and includes the brand’s soft, … Read More »
An early interest in fashion and an NFL career in New York have proven to be a winning combination for Carl Banks. The hard-hitting linebacker turned successful fashion entrepreneur actually started his design career while he was still playing in the NFL. He began by creating clothing for himself and fellow players and eventually his eye for style and savvy business sense helped Banks to become President of Sports Licensing for G-III Apparel. The football great has put a unique spin on athletic apparel, garnering licenses with leagues such as the NFL, NBA, NHL and MLB to produce team-inspired gear. Today Carl continues to help expand G-III’s presence within the fashionable fan gear market.
Banks’ latest fashion venture is the launch of a new G-III women’s collection called “4Her.” The line of stylish sports lounge apparel features licensed NFL team tees … Read More »
As the lines between high-fashion and sportswear continue to blur, brands are focusing on sports-specific apparel that provides performance benefits and appeals to the fashion-conscious consumer. Victoria’s Secret recently unveiled its new “VSX Sexy Sport” collection featuring yoga wear and workout clothes. Though the brand has offered loungewear for quite awhile, the new fitness gear ramps up the sex appeal. The line is meant to be chic, yet functional with pieces that include sports bras, yoga pants, tanks, shorts and other accessories. The company understands what women want and the female form and the VSX line has been designed with a flattering fit in mind.
The collection is broken down into five categories: Supermodel, Knockout, Runway, Runway Ready and Favorites. In keeping with up with current sportswear trends, bright colors like neon purple, pink and green and basics like … Read More »
Adidas is following in the footsteps of the many athletic companies who have joined the minimalist footwear trend. The brand recently unveiled the adiPure Trainer, its first barefoot shoe and the first to be designed specifically for the gym, a quality that allows adidas to differentiate itself from similar offerings on the market. Meant to serve as an additional piece of equipment at the gym, the shoe mimics the natural movement of the foot and “activates and strengthens muscles, builds balance and promotes dexterity.”
The brightly-colored trainers are similar in style to those offered by Vibram Five-Fingers and Fila since they also feature individual toe compartments. But despite its glove-lit fit, the adiPure design also resembles that of a traditional running shoe. The brand debuted the new shoes at an event in NYC yesterday with New York Giants WR, Jerrel Jernigan and U.S. women’s … Read More »
In just a few weeks, Arthur Ashe stadium will be filled with tennis greats vying for the U.S. Open trophy and competing to score style points. Tennis has influenced fashion and vice versa, and the game’s biggest stars have become known for their sartorial selections in addition to their style of play. Players’ on-court ensembles are attracting more and more attention, especially during the U.S. Open, forcing sponsors to bring their very best designs to the Big Apple.
Below is a preview of some of the looks you can expect to see at the final Grand Slam of the season, which begins on August 29th:
Sharapova is always at the forefront of tennis fashion. She will take the court wearing Nike’s “Fall Maria Ace Dress” in gray and coral for day and navy blue for night. The dress features mesh insets at … Read More »
Brooks Brothers is the latest fashion retailer to capitalize on the value of college brands and large collegiate fan bases. The company has launched “The Collegiate Collection,” a line of non-iron dress shirts, sweaters, polos and woven ties that feature colors and insignias for a select group of colleges. The debut collection includes 15 schools: Alabama, Auburn, Boston College, Cornell, Columbia, Georgetown, Naval Academy, Notre Dame, New York University, Ohio State University, Princeton, Stanford, Vanderbilt, University of Virginia and Yale.
Despite its 200 year history, this is the first time the brand will sell the licensed merchandise. The classy line of college duds is certainly a new way to showcase school spirit. The clothing, which features Brooks Brothers signature preppy aesthetic and timeless designs, boasts a very Ivy-league frat boy look and feel which will mesh well for several schools on … Read More »
Old Navy began offering sports-themed items in 2009, with collegiate, NFL and MLB collections for men, women and children. The officially licensed apparel has been dominated by vintage-style tees at extremely affordable prices. With only a few weeks left until the start of the NCAA and NFL football seasons, Old Navy is expanding its sports apparel offerings. Capitalizing on the success of the previous lines and taking into account the value of college brands and large collegiate and NFL fan bases, the fashion retailer is stepping up its game in terms of branded team items.
Beginning August 18th, Old Navy will unveil stores-within-stores, dubbed “Super Fan Nation,” at 1,000 locations across the U.S. The stores will sell branded goods for more than 70 Division I schools, as well as NFL teams. A marketing campaign will accompany the release of items and … Read More »
Victoria’s Secret PINK began playing with the NFL last year, with the launch of a 12 team collection of licensed gear. For the upcoming season, the brand has expanded their NFL collection to include all 32 teams. It’s a move that will certainly appease the many female fans who were unable to support their home team with the sexy gridiron gear.
The new apparel line includes tees, tanks, hoodies and sweats that continue the trend of merging VS PINK’s feminine silhouettes and brand iconography with official NFL team colors and logos. Similar to the MLB and collegiate sports collections, items will also boast quirky catchprahses such as “Meet Me in the Endzone” and “Tailgate With Me.”
Last year VS PINK recruited NFL players like New York Jets QB, Mark Sanchez and former Chicago Bears TE Greg Olsen, to help unveil the team collections … Read More »