In 2006, a group of the most talented snowboarders came together to form the Frends Crew. Based on the philosophy “there’s no ‘I’ in Frends” they were quite simply, “bros” who rode and traveled together. While they each maintained their individual personailities, the group celebrated their joint passion for life through sport, art, music and fashion. The crew is made up of riders including: Mason Aguirre, Mikkel Bang, Danny Davis, Keir Dillon, Scotty Lago, Jack Mitrani, Luke Mitrani and Kevin Pearce. But what began as a group of professional snowboarding friends has since blossomed into a successful business. The Frends brand has built itself from the ground up, transitioning from making videos and writing blogs on their Website to developing product, in particular, a line of headphones. With a mindset of bringing creativity and innovation to the music marketplace, the guys have already achieved … Read More »
Over the past two years, the NFL has made great strides in producing fan gear for women that is fashion-forward, versatile and better fitted to the female form. Thanks to the “Fit For You” apparel campaign and new offerings, women can suit up in their team colors while maintaining their sense of style. Some of the campaign’s biggest supporters have been women who are very close to the game of football. They are the wives and daughters of the league’s coaches and players.
The Jets in particular have really embraced this initiative. In an effort to help promote the new gear, Suzanne Johnson, wife of New York Jets owner Woody Johnson, joined the Good Day NY team to discuss the newest NFL fashions for female fans. Johnson serves as an ambassador for the campaign and noted that despite having women’s offerings in … Read More »
Today at London’s Design Museum, PUMA unveiled new soccer uniforms for the 10 teams in Africa that the company sponsors. It was a collaborative effort between the sportswear brand and a variety of artists from the Creative African Network (CAN). Ten artists, including Barthélémy Toguo of Cameroon, Zineb Zedira of Algeria and Godfried Donker of Ghana, were each commissioned to design a kit inspired by the country’s heritage, culture and traditions, while incorporating special details in relation to their home nation. The PUMA partnered African national teams represented include Cameroon, Ghana, Ivory Coast, Algeria, Namibia, Senegal, Togo, Gabon, Burkina Faso and South Africa.
“PUMA has been at the forefront of integrating the two disparate worlds of sport and art, and today through a celebration of football, art, colour and culture, we have shown to the world how these two spheres can be uniquely combined,” said Franz Koch, CEO of PUMA … Read More »
From entertainment to business to fashion, the ING New York City Marathon is about much more than a 26.2 mile run. More than 2 million spectators will watch as 42,000+ runners hit the pavement in the latest running fashions. Thousands of sneakers will be on display, providing a platform for footwear companies to showcase their latest offerings. Among the special edition kicks created for the race are these styles from ASICS, Nike, adidas and Sketchers:
In conjunction with the race, ASICS, an official sponsor of the ING New York City Marathon, will debut the first part of its 2012 ad campaign. Featuring the brand’s new mantra “Stop at Never,” the campaign will “evoke the passionate pursuit of athletic achievement that lives at the core of the ASICS brand, its products and its athletes.” ASICS’ athlete and Olympic Marathoner, Ryan Hall, will … Read More »
The 2012 Olympic Games are nearly nine months away but fans and athletes alike are already anticipating the specially designed podium, performance, ceremony and casual wear for their country. Designers such as Polo Ralph Lauren, Stella McCartney, Giorgio Armani and Cedella Marley have already been tapped to create attire for the United States, England, Italy and Jamaica respectively. The Hudson’s Bay Company, the exclusive provider of non-competition clothing for Canada’s athletes, unveiled the London Olympic apparel that will outfit Team Canada at the upcoming games. The gear for the Opening Ceremonies remains under wraps, but fans can get a head start on showcasing their Canadian pride with a range of replica apparel.
The Canadian gear made quite a splash when the country played host for the Vancouver games. The new items aim to follow the success of that 2010 collection. Pieces are iconically … Read More »
Jimmer Fredette reached sports celebrity status last NCAA basketball season, as his playing style and his personality sent fans into a frenzy every time he took the court. His #32 jerseys flew off the shelves and “Jimmermania” inspired a range of additional merchandise. The former BYU guard has now transitioned from college ball to the pros and the Jimmer wear keeps on coming.
With the NBA season still in limbo, fans haven’t had the opportunity to don his Sacramento Kings jersey in the stands. Instead, there’s another new fashion statement that they have adopted and it’s inspired by the contract that TJ Fredette wrote and Jimmer signed. Fans are well aware of this contract, which was created by his brother back when Jimmer was in High School. It reads:
“I James T. Fredette agree on this day Jan 27, 2007 to do … Read More »
For NFL and NCAA football fans, there’s a new way to showcase your team spirit and it’s all about the headwear. In addition to developing her own accessories line, Jovan Jane is a Style Expert for FOX 2 Detroit. A passion for fashion and a love of the game sparked a unique collection of headwear and accessories perfect for the football fan who craves high-style team gear. Options for ladies are typically limited to traditional baseball-style caps, but Jane has provided a unique spin on head attire. Among her sports/college-themed offerings are straw fedoras with striped ribbon detailing in the colors of your team of choice. For those who prefer alternative headwear, braided headbands in team hues are also a fun and affordable way to customize your gametime wardrobe. Prices range from $15 to $45. Check them out:
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The sneaker market is ever-changing with new materials, colorways and high-tech benefits introduced on a constant basis. To get a leg up on the competition, New Balance has developed another innovative approach to sneaker design. The latest shoe from the brand, the New Balance newSKY, is actually made from recycled bottles yet still maintains qualities such as comfort and style.
The creation of the environmentally-conscious footwear for men and women did not come without challenges. It takes approximately eight 20-ounce recycled water bottles to make one shoe, and the sneakers are constructed with less material than traditional New Balance athletic shoes. “The principles of shoemaking didn’t necessarily apply to this fabric. It doesn’t work like a regular shoe material.” said New Balance Design Lead for Wellness Drew Spieth.
According to the brand, in the development of newSKY, the designers decided to “reduce the amount … Read More »
Upon arriving in New York, Amar’e Stoudemire immediately jumped into the world of fashion. A major personal style overhaul, countless magazine spreads and a budding friendship with Anna Wintour have allowed him to secure a spot among the NBA’s best-dressed ballers. And just a few weeks ago, his fashion endeavors came full circle as he unveiled his first women’s clothing range, a collaboration with Rachel Roy. Fashion meets sports in the line created by the two. The capsule collection features a mix of sideline ready styles and chic, everyday items that merge the taste of the fashion-forward Knicks frontman with Roy’s design aesthetic.
Basketball fans and fashion fans now have the opportunity to own a piece of the Fall fashion line. A Glam Slam is giving away the Rachel Roy x Amar’e Stoudemire Denim Motorcycle Jacket to one lucky reader. The gray, cropped … Read More »
The Crocs brand is taking its comfortable, casual footwear to the green. The company announced the launch of a new golf shoe collection, designed in partnership with golf instructor Hank Haney. Debuting in Spring 2012, the line will include styles for both men and women, intended to be worn both on and off the course.
Haney was heavily involved in the design process, sharing his experience instructing more than 200 touring professionals from the PGA, LPGA, Champions, European, Japanese, Australian and Asian tours. The resulting collection offers shoes that are a departure from traditional golf footwear. Items feature special Croslite material midsoles that provide form-to-foot cushioning not found in any other golf shoe.
“I spend a lot of time in and around the golf course so functionality and comfort are extremely important to me,” said Haney. “Crocs listened to my input and suggestions, … Read More »