Victoria’s Secret PINK unveiled its newest assortment of co-branded gear for the upcoming NFL season. This year’s lineup includes a range of jerseys, tanks, boyfriend tees, cropped tees, hoodies, sweats and underwear. As with past collections, products merge fashion-forward styling with sporty accents, and the names and logos of all 32 teams. The gear also features a new set of quirky, sports-themed taglines including “My Team Is Better Than Yours,” “Win Me Over,” and “Huddle Up.”
The 2012 team-themed collection is now available online at VSPINK.com. You an also pick up the merchandise at Victoria’s Secret stores spanning each of the team’s markets. Here’s a preview of the Victoria’s Secret PINK NFL gear:
(Baltimore Ravens Bling Jersey: $49.50); Chicago Bears Racerback Tank: $32.50)
(Miami Dolphins Bling Boyfriend Tee: $36.50; Green Bay Packers Athletic Tee: $36.50)
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From USA’s Michael Phelps to Great Britain’s Jessica Ennis to Jamaica’s Usain Bolt, the London Olympics have showcased a range of athletic hereos and memorable moments from nations across the globe. The Games are nearing their close but fans can continue to stylishly showcase their team pride long afterwards.
Fashion brands caught the Olympic fever well before the Games began, releasing special country collections to pay homage to the Summer Games. Mondetta, a Canadian-based clothing company, joined in on the action offering a patriotic piece of fashion that captures the spirit of the Olympics. The brand’s “Pitch Jacket” is a unisex, zippered track jacket featuring country colors and details like an embroidered coats of arms on the upper left chest and an embroidered felt patch appliqué country flag patch on right sleeve. The jacket retails for $79.99 and you can view the … Read More »
To celebrate both of their 50th Anniversaries, the CFDA (Council of Fashion Designers of America) has teamed up with the New York Mets to create a special range of limited-edition merchandise. Designers and CFDA members Billy Reid, Yigal Azrouël, Rogan Gregory for Loomstate and Scott Haan and Jeff Halmos for Shipley Halmos developed the new Mets fan fashions.
The Mets x CFDA collection includes a variety of designer baseball threads including jerseys, tanks, track jackets, hoodies and baseball tees. Prices range from $60 to $125. Items from the unique collaboration are available exclusively at Citi Field and on Edition01.com, with net proceeds benefiting the Mets Foundation and the CFDA.
According to The Cut, the collection’s ads also feature a range of New Yorkers who were photographed at their workplaces, dressed in the new gear. Check it out below and for additional photos, … Read More »
The NBA season has ended but Quiksilver is offering fans a way to showcase their team support this Summer. The surfwear company has inked a merchandising deal with the league to develop an exclusive collection of boardshorts. This is not the brand’s first foray into sport-themed fashions. They previously teamed up with the NFL on a similar range of licensed men’s surf trunks.
“Quiksilver is excited for the opportunity to partner with the NBA on a boardshort offering basketball fans the opportunity to showcase their fandom on the street as well as the beach,” said Bob McKnight, Quiksilver CEO. “At Quiksilver, we are committed to providing the best surf apparel for the finest athletes in our sport-and now we can extend that quality to basketball fans across the country who want to support their favorite teams all year long.”
The gear is … Read More »
As Kim Clijsters embarks on the end of her playing career, her longtime clothing sponsor, Fila, is bidding farewell to the tennis star with a special range of apparel and accessories. Kim debuted the first offerings in this limited edition collection at Wimbledon this week.
“It means so much to me that Fila developed this commemorative collection in honor of my retirement,” said Kim Clijsters. “Wimbledon has been an important place for me since I was very young, and it was where I played my first exhibition before I officially returned to tennis in 2009. It is only fitting that I debut this collection on Centre Court.”
The collection for Wimbledon consists of a selection of Kim’s favorite Fila tennis silhouettes. The all-white gear includes classic Fila styles such as a short sleeve v-neck cap sleeve top and a matching white skort, both with … Read More »
The NFL has found success in targeting female fans with increased apparel and accessory offerings and a dedicated women’s campaign. Both the NHL and MLB have also increased their efforts to develop merchandise that appeals to women. Following suit, the NBA is the latest league to get in touch with its feminine side, having aligned with HerStar shoes to offer team-themed high heels.
“We pride ourselves in partnering with creative and innovative brands to offer a vast assortment of products,” says Lisa Piken, vice president of licensing, NBA. “The HerStar collection is not only fashionable but also comfortable–perfect for our savvy female basketball fans.”
Founded in October, HerStar describes the company mission, “to adorn sports fans in fashion forward and sexy sports attire.” The new line represents the first officially licensed sports high-heel collection, with two NBA styles offered for fans. Described as … Read More »
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For the fifth consecutive year, Major League Baseball teams will honor America’s veterans wearing patriotic on-field fashions. New Era, the official on-field cap of Major League Baseball, unveiled the 2012 “Stars & Stripes” caps that will be worn on Memorial Day and on July 4th, to support the Welcome Back Veterans fund.
In past years, the brand has incorporated a stars and stripes motif with red, white and blue hues, into team hats. This season takes a different design approach. The caps will remain in each team’s official color, but a digital camouflage appliqué will fill the MLB logo on the front of the cap. This new look and feel is similar to modern day military uniforms.
“The Stars & Stripes program is one of the ventures I’m most proud of as it allows organizations, players … Read More »
Tennis’ Grand Slam tournaments always serve up a unique range of fashions. The game’s top competitors are gearing up for Roland Garros with a new crop of on-court styles. Fans can expect to see bold colors that will pop against the red clay courts, and signature details that we’ve come to associate with each athlete. The French Open kicks off on Sunday, but here’s a preview of the styles your favorite players will be sporting when they take center court:
The biggest tennis fashion story leading up to the second Grand Slam of the season centers around world no. 1 male, Novak Djokovic. Djokovic left Italian apparel brand, Sergio Tacchini, in favor of a new clothing sponsor. The tennis star has signed a 5-year deal with Japanese clothing company, Uniqlo, and will serve as a global brand ambassador. Djokovic will debut his … Read More »
Sportswear brands continue to blur the lines between fashion and function, with offerings that combine performance benefits and style. Consumers have come to expect activewear that is well-designed, forcing companies to evolve with the trend. But fashion has always been at the forefront for MPG Sport. The brand developed a line of apparel that could meet the demands of athletes, while still adhering to it’s core principles of fashion-forward styling.
“Because MPG was developed as a separate division of our parent company, Mondetta Clothing, which had already established a sterling reputation based upon fashion forward designs and meticulous attention to detail, our approach to the activewear market was from a fashion standpoint. Many of the other active brands in the marketplace that claim they’re fusing fashion-forward styling with performance aspects are attempting to do so in a manner that is decidedly after-the-fact. Fashion, … Read More »
It will be a fresh start for the Nets next season as the team has said goodbye to New Jersey and “Hello Brooklyn.” As part of the re-branding process, the Brooklyn Nets today introduced a new color scheme and a new logo, as the team prepares its relocation to Barclays Center for the 2012-13 NBA season. The Nets’ previous red, white and blue hues have been replaced with a black and white logo created by part team owner, Jay-Z.
Nets CEO Brett Yormark called this “the new badge for Brooklyn,” and Jay-Z believes the design’s boldness demonstrates confidence in the new direction. For more information on the team’s new look, visit here. A range of team merchandise is available today, at netsstore.com.
The Nets have also signed an apparel partner in Sportiqe, a company known for their fashion-forward approach to licensed sports apparel. … Read More »