Category: GEAR


ALYSSA MILANO’S TOUCH APPAREL LINE LAUNCHES NASCAR COLLECTION

Posted on July 1st, by HeatherZeller in BLOG, GEAR. No Comments

Alyssa Milano first launched her Touch line in 2007, after noticing the lack of team-themed apparel options to suit the needs of female fans. The actress has had success with her stylish sports fashion range, which includes shirts, tanks, sweaters, jackets, pant, hats and accessories for NFL, NBA, MLB, NHL and NCAA teams. Now she has expanded the Touch offerings to include a NASCAR-themed collection.

 “I am very excited to be able to bring Touch apparel to female NASCAR fans,” said Alyssa Milano. “I have received so many requests over the past few years to expand distribution of the Touch brand into NASCAR, so I’m really proud to have NASCAR under the Touch brand umbrella.”

The new line features women’s tops and tees personalized to ten NASCAR drivers, including: Dale Earnhardt Jr., Carl Edwards, Jimmie Johnson, Kyle Busch, Jeff Gordon, Kasey Kahne, … Read More »



NBA TEAMS UP WITH SANRIO & TOPLINE, INC. TO LAUNCH HELLO KITTY FAN APPAREL

Posted on June 7th, by HeatherZeller in GEAR. 1 Comment

The NBA has announced a new collaboration with Sanrio and apparel company, Topline Inc., to launch a collection of female fan gear featuring Hello Kitty. Earlier this season, the league partnered with Sportiqe and the Grateful Dead to create a capsule collection of tees. Styles merged team colors and logos with the famous “Dancing Bear” and the band’s skull logo. In similar fashion, the new range of Hello Kitty-themed shirts were designed in team hues, including fun phrases and images of the iconic pop character.

The assortment of fashion tees are offered in womens’ and girls’ sizes and represent more than ten squads, including NBA Finals participants the San Antonio Spurs and the Miami Heat. The t-shirts will be available at NBA team shops and online at NBAStore.com, Lids, and Fanatics.

Below is a preview:

Did you like this? Share it:Tweet



NEW ERA MEMORIAL DAY “STARS & STRIPES” CAPS FEATURE DIGITAL CAMO DESIGN

Posted on May 21st, by HeatherZeller in BLOG, GEAR. No Comments

For the past five years, New Era, the official on-field cap of Major League Baseball, has created special headwear as part of its “Stars & Stripes” collection. The patriotic fashions debut on Memorial Day and on the Fourth of July, and support the Welcome Back Veterans Fund. Previous designs have centered around a red/white/blue colorway, with a stars and stripes motif included within outlined team logos. Last season’s caps instead remained in each team’s official color, but a digital camouflage appliqué filled the MLB logo on the front of the cap. In its sixth year, the commemorative caps feature a different design aesthetic, taking the camo approach even further.

The 2013 “Stars & Stripes” caps, set to debut on Memorial Day, pay homage to our fighting forces. The hats were created with a military digital camouflage design, officially licensed from the … Read More »



NBA PLAYOFFS STYLE PLAYBOOK: FEMALE FAN FASHION PICKS

Posted on May 8th, by HeatherZeller in BLOG, GEAR. 1 Comment

The NBA Playoffs provide a forum for players to showcase their personal style and fans can keep pace thanks to a growing range of fashion-forward gametime options. Like the NFL, the NBA has set its sights on women, doing so through fan fashions. Brands continue to bring the latest trends to arenas and the league has ramped up apparel and accessory options for female fans.

From traditional styles to modern alternatives, from jerseys, tops and tees to jewelry and shoes, team-themed styles for the ladies continue to evolve to reflect current trends. NBA gear now features flattering silhouettes, form-fitting cuts and feminine details, making it easier for women to incorporate the apparel into their everyday wardrobe.

For the sports and style enthusiasts looking for fresh, fashionable pieces to wear during the NBA Playoffs, check out the options below. Items are available at NBAStore.com, BySaraDesigns.com, Sportiqe.com and … Read More »



MISSION ATHLETECARE UNVEILS NEW LINE OF WEARABLE COOLING GEAR

Posted on May 2nd, by HeatherZeller in BLOG, GEAR. No Comments

MISSION Athletecare continues to innovate in the cooling category. The company’s newly launched line of EnduraCool Instant Cooling Gear combats a universal issue associated with athletes: overheating. The range of wearable gear, powered by the brand’s patented “Coolcore” technology, includes Cooling Hoodies, Cooling Sleeves, Cooling Skull Caps, Cooling Helmet Liners and Cooling Headwear. As described the brand, the process of activating the cooling technology is as follows:

Athletes simply wet it, wring it out, and allow air to circulate into the fabric. The fabric cools to approximately 30 degrees below the average body temperature in under a minute, and the cooling effects – easily reactivated by re-wetting the fabric (with water or sweat) and re-introducing air flow – last for hours.

MISSION Athletecare’s complete line of performance products are designed specifically for athletes and endorsed by its athlete partners across the sports spectrum. … Read More »



ZARA PARTNERS WITH THE NBA TO LAUNCH A COLLECTION OF BOYS T-SHIRTS

Posted on April 18th, by HeatherZeller in BLOG, GEAR. No Comments

The NBA has teamed up with fashion retailer, Zara, to create a global collection of boys t-shirts across the Americas, Europe, the Middle East, Africa and Asia. The gear, available for boys ages 3-12, will feature designs for the Boston Celtics, Brooklyn Nets, Chicago Bulls, Los Angeles Lakers and Miami Heat. This marks the first time the company is partnering with a North American sports league.

According to Salvatore Larocca, NBA Executive Vice President, Global Merchandising Group:

“Zara is a global leader in the fashion industry and through this partnership, we will have the ability to offer great new products to our growing international fan base. This new collection offers a stylish and casual way for our young fans around the world to show their passion for the NBA.”

The exclusive line is available at Zara stores and at Zara.com. Check out … Read More »



HERSTAR LAUNCHES LIMITED-EDITION MIAMI HEAT & L.A. LAKERS FOOTWEAR

Posted on April 17th, by HeatherZeller in BLOG, GEAR. No Comments

HERSTAR shoes aligned with the NBA last Summer, to develop a range of team-themed high-heels for female fans. The company’s shoe designs offer a fun, fresh approach to sports-inspired footwear, meant for enthusiasts of both sports and fashion. Featured styles include 6-inch microsuede pumps, 4-inch crystal pumps and ballets flats. The shoes combine current women’s trends with rich colors and logos to represent a range of NBA squads.

HERSTAR has now unveiled two new, exclusive styles that will certainly make a bold statement. The uniquely designed heels are available for the Miami Heat and the Los Angeles Lakers in limited quantities. Check them out:

The Miami Heat Butterfly cut out sandal is a one-of-kind piece of footwear. The 4 1/2-inch, peep-toe heels feature a suede, cut out design and a leather base in the Heat’s black and red hues. An embroidered team … Read More »



TOMMY BAHAMA LAUNCHES “COLLECTOR’S EDITION” SHIRTS HONORING MICKEY MANTLE & WILLIE MAYS

Posted on April 15th, by HeatherZeller in BLOG, GEAR. No Comments

Tommy Bahama has launched two limited-edition shirt styles honoring legendary baseball players, Mickey Mantle and Willie Mays. The company has been a partner with Major League Baseball since 2009, developing team apparel with a sophisticated twist. The two newest MLB-themed shirts merge the brand’s iconic design aesthetic with authentic team graphics and logos, classic images, customized artwork, and personalized details for each player. The shirts are the latest release within the 2013 “Collector’s Edition” series of premium, collectible apparel for the true baseball fan.

The short sleeve button-down shirts are made from silk and embellished with colorful, laser-printed graphics and embroidered with an ornate, all-over design. The fashions are accompanied by a matching hangtag and a garment bag that features each players’ baseball stats. Only a limited number of shirts were produced. They retail for $250 and are available exclusively here. Below is a closer look:

Read More »



TRUE RIVALRY LAUNCHES 2013 BASEBALL COLLECTION

Posted on March 29th, by HeatherZeller in BLOG, GEAR. No Comments

With the start of the 2013 MLB season just days away, True Rivalry has launched its newest baseball collection. The Montreal-based company offers a range of slim-fitting, lightweight sports tees with an attitude. The shirts are embellished with unique, edgy graphics and witty taglines, allowing fans to make a statement with their team gear.

True Rivalry’s new baseball-themed collection provides a great alternative to standard team tees. Items boast a vintage look and feel with creative phrases such as “Chicago Bleeds Blue,” “Real Lord of the Rings,” and “United Nats of America,” for the Chicago Cubs, New York Yankees and Washington Nationals respectively. Fans will not only be able to represent their team in style, but they can talk smack to their rivals at the same time.

The tees retail for $29.99. Below is a preview and to check out all available styles, visit here.

Did you like … Read More »



SPORTIQE UNVEILS NBA X GRATEFUL DEAD COLLECTION

Posted on March 22nd, by HeatherZeller in BLOG, GEAR. No Comments

Sportiqe has unveiled a unique new collection of NBA team gear. The company is known for its licensed apparel designs, offering fans a fashion-forward approach to team dressing. The latest line from the brand fuses sports, music and fashion, with the release of an NBA x Grateful Dead capsule collection.

The range of hip, vintage tees for men and women merge team hues and logos with renowned Grateful Dead inspired artwork. This is the first collaboration for the group and a sports league. For their debut at retail, Sportiqe will offer the Grateful Dead by Sportiqe collection with the following teams represented: Los Angeles Lakers, New York Knicks, Brooklyn Nets, Boston Celtics, Chicago Bulls, Miami Heat and Golden State Warriors.

The tees will be available for purchase mid-April on www.Sportiqe.com and will retail from $35-$45 high-end retailers including department and specialty stores.

Below is a preview and to view all … Read More »



xxx