The NBA Playoffs provide a forum for players to showcase their personal style and fans can keep pace thanks to a growing range of fashion-forward gametime options. Like the NFL, the NBA has set its sights on women, doing so through fan fashions. Brands continue to bring the latest trends to arenas and the league has ramped up apparel and accessory options for female fans.

From traditional styles to modern alternatives, from jerseys, tops and tees to jewelry and shoes, team-themed styles for the ladies continue to evolve to reflect current trends. NBA gear now features flattering silhouettes, form-fitting cuts and feminine details, making it easier for women to incorporate the apparel into their everyday wardrobe.

For the sports and style enthusiasts looking for fresh, fashionable pieces to wear during the NBA Playoffs, check out the options below. Items are available at NBAStore.com, BySaraDesigns.com, Sportiqe.com and … Read More »

MISSION Athletecare continues to innovate in the cooling category. The company’s newly launched line of EnduraCool Instant Cooling Gear combats a universal issue associated with athletes: overheating. The range of wearable gear, powered by the brand’s patented “Coolcore” technology, includes Cooling Hoodies, Cooling Sleeves, Cooling Skull Caps, Cooling Helmet Liners and Cooling Headwear. As described the brand, the process of activating the cooling technology is as follows:

Athletes simply wet it, wring it out, and allow air to circulate into the fabric. The fabric cools to approximately 30 degrees below the average body temperature in under a minute, and the cooling effects – easily reactivated by re-wetting the fabric (with water or sweat) and re-introducing air flow – last for hours.

MISSION Athletecare’s complete line of performance products are designed specifically for athletes and endorsed by its athlete partners across the sports spectrum. … Read More »

The NBA has teamed up with fashion retailer, Zara, to create a global collection of boys t-shirts across the Americas, Europe, the Middle East, Africa and Asia. The gear, available for boys ages 3-12, will feature designs for the Boston Celtics, Brooklyn Nets, Chicago Bulls, Los Angeles Lakers and Miami Heat. This marks the first time the company is partnering with a North American sports league.

According to Salvatore Larocca, NBA Executive Vice President, Global Merchandising Group:

“Zara is a global leader in the fashion industry and through this partnership, we will have the ability to offer great new products to our growing international fan base. This new collection offers a stylish and casual way for our young fans around the world to show their passion for the NBA.”

The exclusive line is available at Zara stores and at Zara.com. Check out … Read More »

HERSTAR shoes aligned with the NBA last Summer, to develop a range of team-themed high-heels for female fans. The company’s shoe designs offer a fun, fresh approach to sports-inspired footwear, meant for enthusiasts of both sports and fashion. Featured styles include 6-inch microsuede pumps, 4-inch crystal pumps and ballets flats. The shoes combine current women’s trends with rich colors and logos to represent a range of NBA squads.

HERSTAR has now unveiled two new, exclusive styles that will certainly make a bold statement. The uniquely designed heels are available for the Miami Heat and the Los Angeles Lakers in limited quantities. Check them out:

The Miami Heat Butterfly cut out sandal is a one-of-kind piece of footwear. The 4 1/2-inch, peep-toe heels feature a suede, cut out design and a leather base in the Heat’s black and red hues. An embroidered team … Read More »

Tommy Bahama has launched two limited-edition shirt styles honoring legendary baseball players, Mickey Mantle and Willie Mays. The company has been a partner with Major League Baseball since 2009, developing team apparel with a sophisticated twist. The two newest MLB-themed shirts merge the brand’s iconic design aesthetic with authentic team graphics and logos, classic images, customized artwork, and personalized details for each player. The shirts are the latest release within the 2013 “Collector’s Edition” series of premium, collectible apparel for the true baseball fan.

The short sleeve button-down shirts are made from silk and embellished with colorful, laser-printed graphics and embroidered with an ornate, all-over design. The fashions are accompanied by a matching hangtag and a garment bag that features each players’ baseball stats. Only a limited number of shirts were produced. They retail for $250 and are available exclusively here. Below is a closer look:

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With the start of the 2013 MLB season just days away, True Rivalry has launched its newest baseball collection. The Montreal-based company offers a range of slim-fitting, lightweight sports tees with an attitude. The shirts are embellished with unique, edgy graphics and witty taglines, allowing fans to make a statement with their team gear.

True Rivalry’s new baseball-themed collection provides a great alternative to standard team tees. Items boast a vintage look and feel with creative phrases such as “Chicago Bleeds Blue,” “Real Lord of the Rings,” and “United Nats of America,” for the Chicago Cubs, New York Yankees and Washington Nationals respectively. Fans will not only be able to represent their team in style, but they can talk smack to their rivals at the same time.

The tees retail for $29.99. Below is a preview and to check out all available styles, visit here.

Did you like … Read More »

Sportiqe has unveiled a unique new collection of NBA team gear. The company is known for its licensed apparel designs, offering fans a fashion-forward approach to team dressing. The latest line from the brand fuses sports, music and fashion, with the release of an NBA x Grateful Dead capsule collection.

The range of hip, vintage tees for men and women merge team hues and logos with renowned Grateful Dead inspired artwork. This is the first collaboration for the group and a sports league. For their debut at retail, Sportiqe will offer the Grateful Dead by Sportiqe collection with the following teams represented: Los Angeles Lakers, New York Knicks, Brooklyn Nets, Boston Celtics, Chicago Bulls, Miami Heat and Golden State Warriors.

The tees will be available for purchase mid-April on www.Sportiqe.com and will retail from $35-$45 high-end retailers including department and specialty stores.

Below is a preview and to view all … Read More »

Across the sports spectrum, the trend in developing fashion-forward apparel for female fans is ever-expanding. The Victoria’s Secret PINK Major League Baseball collection has become a staple at stadium shops and within the team wardrobes of many women. The range of co-branded merchandise first launched in March 2010, providing gear for a select group of teams. The VS PINK MLB line has since expanded to offer apparel and accessories for all 30 clubs.

The newest crop of limited-edition merchandise includes tanks, tees, hoodies, sweats, sports bras and baseball caps. As with past collections, items feature bright colors and quirky phrases, on silhouettes meant to flatter the female frame. Team hues and logos are embellished with feminine details such as sequins and lace.

Below is a preview of the new team offerings. To check out the full collection, visit here.

Atlanta Braves Bling Racerback Tank … Read More »

The Starter Jacket is an iconic piece of sports fashion made famous in the 1980′s and 1990′s. Now a new generation of fans will have an opportunity to don the stylish satin outerwear. New York Giants legend and President of G-III Sports, Carl Banks, has teamed up with Iconix Brand to reintroduce the wardrobe staple for sports fans. With its new debut, the old-school fashion will receive a modern update.

Banks first unveiled the updated NFL line of jackets during Super Bowl XLVII weekend. While at the release party, he spoke about the evolution of the Start Jacket:

“There is a Starter Jacket in everyone’s closet or there is a Starter memory in everyone’s closet. If you were born anywhere from the 70′s to the 90′s, you have a Starter memory. So it’s an iconic piece. There’s never been a … Read More »

Just in time for NBA All-Star Weekend, Mitchell & Ness and BAIT have teamed up to create a stylish new collection of snapback caps. The headwear merges the vintage-inspired flavor of Mitchell & Ness with BAIT’s sleek and unique design aesthetic.

The 21-cap collection offers a new spin on classic NBA headwear. Among the design elements are a BAIT logo in leather, with raised front embroidery featuring the NBA team’s name and city. Oversized, retro team logos appear on one side of the cap, while the BAIT label sits on the opposite side. To add a fashionable flair, the underbill of each hat is embellished with the brand’s signature “BAIT explosion” pattern.

The caps retail for $26 and are available at baitme.com. Check them out:

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