Category: BLOG


ODELL BECKHAM JR. HOSTS ELEVEE LIFESTYLE “SUITS AND SNEAKERS” FASHION SHOW

Posted on January 31st, by HeatherZeller in BLOG. No Comments

NFL players have displayed a strong suit game this season. Elevee Lifestyle has been behind many of the most memorable off-field sartorial statements, from footballers like Demaryius Thomas and Von Miller. The company has dressed the league’s stars in custom, handsomely tailored designs, with special fabrics and careful attention to detail.

Elevee recently held its 6th annual “Suits and Sneakers” Fashion Show at the W Scottsdale, as part of Phoenix Fashion Week. The event further fused football and fashion, as it was part of the lead-up to Super Bowl XLIX in Phoenix.

A range of NFL stars and Elevee clients hit the runway clad in the brand’s custom creations, as well as the latest sneaker styles. The event was hosted by New York Giants wide receiver, Odell Beckham Jr. Other players including Thomas and Miller, as well as Patrick Peterson, Eric Ebron and Michael Floyd, also served as runway models for the evening. During … Read More »



WESTBROOK FRAMES TEAMS UP WITH THE NBA ON SPECIAL-EDITION “ALL STAR SERIES” SHADES

Posted on January 28th, by HeatherZeller in BLOG. No Comments

The 2015 NBA All-Star game will tip off in New York City, and one of the league’s most fashion-savvy stars is celebrating the festivities with the launch of a special-edition accessory. Russell Westbrook’s signature eyewear brand, Westbrook Frames, has announced an exclusive, limited-edition collaboration with the NBA. The All Star Series collection of shades was designed and curated by Westbrook.

The line is divided into “East Coast” and “West Coast” styles, featuring white and black frames respectively. Both designs are are offered with three different lens color options, in blue, red, and gold. The frames are also adorned with “BKN*NYK” on one side and graphics on the opposite side. The All-Star Series sunglasses retail for $175.00.

The sunglasses are available for pre-order beginning today, on www.WestbrookFrames.com. Only 300 pairs, 50 of each style, were made. Following this launch, Westbrook Frames will continue its relationship … Read More »



BROOKLYNETTES ENLIST FASHION DESIGN STUDENTS TO CREATE NEW COSTUMES

Posted on January 25th, by HeatherZeller in BLOG. No Comments

The Brooklyn Nets recently revealed “Stars and Stripes” alternate uniforms, meant to pay homage to the team’s rich history. The gear is a throwback to the ABA Nets’ “Stars and Stripes” uniform worn from 1972-1976. To coincide with the uniform launch, the Brooklynettes dance team is hosting a “Fashion Face-Off” competition.

The Brooklynettes have enlisted tri-state area fashion design students, to help create a new look for the team. Designs must be black and white, contain the word “NETS,” reflect the Brooklyn “Stars and Stripes uniform,” and draw inspiration from the Brooklynettes current costume collection, which boasts an edgy yet sophisticated vibe.

The top three designs will be featured on brooklynnets.com, where fans will be able to vote for their favorite fashions. The apparel will be produced by costume designer, David Dalrymple, and will hit the hardwood at the Barclays Center, during the 2014-15 NBA season. … Read More »



BRENT BURNS’ NHL ALL-STAR RED CARPET FASHION STATEMENT

Posted on January 24th, by HeatherZeller in BLOG. No Comments

Brent Burns was the sartorial standout on the NHL All-Star red carpet. The San Jose Sharks defenseman stepped out wearing a plaid three-piece suit in gray, white, and red hues, paired with a black checkered tie and accented red shoes. He topped off his look with a casual knit beanie.

The hockey star admitted that his suit selections can be crazy, and that his wife plays no role when it comes to his clothing choices. When asked about his ensemble, Burns explained to SportsNet:

“This is Giovanni. He comes around to most of the dressing rooms and custom fits the guys. I’ve been getting his suits since I was 18. I think they were a little more laid back when I was 18, just coming into the league. Now I try to fun with it, try to get some crazy suits. 

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HOURGLASS FOOTWEAR OFFERS “12TH WOMAN” DESIGNS FOR SEAHAWKS FANS

Posted on January 24th, by HeatherZeller in BLOG. No Comments

Fans are gearing up for Super Bowl XLIX and Hourglass Footwear is helping Seattle Seahawks supporters put their most fashion feet forward ahead of the big game. The Seattle-based company describes its mission to “help our customers express their unique style and personality through original, hand-painted footwear designed and created by an experienced, talented team of artists.” Among the custom creations is a “12th Woman” collection.

The line features a variety of shoe styles, including platforms, stilettos, mid-heels, flats, and clogs. Each design is hand-painted in Seahawks-inspired hues, and decorated with embellishments like the number “12” and bling. Prices range from $180 for flats to $325 for platforms with bling. Check out a preview of featured styles below and shop the collection here.

(photo via Hourglass Footwear)

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NFL STYLE LOUNGE TOUCHES DOWN IN PHOENIX FOR SUPER BOWL XLIX

Posted on January 24th, by HeatherZeller in BLOG. No Comments

The NFL Style Lounge will touch down in Phoenix, in honor of Super Bowl XLIX. Throughout the season, the league has celebrated style. The NFL Fan Style Tour visited stadiums and other locations around the country, showcasing the newest crop of team-themed fashions.

The 30,000 square foot Super Bowl XLIX shop, presented by VISA, will feature dedicated Super Bowl XLIX merchandise, as well as head-to-head styles. A purple and orange colorway is prominently featured on the designs, and was inspired by the Phoenix sunsets.

The NFL Style Lounge opens on Saturday, January 24th, and is located at Phoenix Convention Center’s North Building.

For a look inside the NFL Style Lounge and its offerings, watch below:

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MISS UNIVERSE CANADA WEARS HOCKEY-THEMED NATIONAL COSTUME

Posted on January 24th, by HeatherZeller in BLOG. No Comments

Miss Universe pageant contestants pay homage to their nations through their fashion choices. The national costume round features intricately designed outfits, with detailed elements meant to represent their home country. Miss Universe Canada contestant, Chanel Beckenlehner, celebrated hockey culture in Canada, at the 63rd Annual Miss Universe Preliminary Show.

(photo via Miss Universe Canada)

The hockey-themed national costume tapped into all aspects of the game, from a skirt made of netting and custom knee-high skates, to hockey sticks, a scoreboard, and Stanley Cup trophy headwear. The look was created by Canadian film and television costume designer, Alex Kavanagh. For more on the inspiration behind the costume, visit here. As the Miss Universe Canada website explains:

The concept for the costume is to pay respect to the sport of Ice Hockey. It truly is a sport that defines Canada. All across the country, on frozen backyard ponds, community rinks … Read More »



MIAMI HEAT LAUNCH “BLACK TIE” UNIFORMS INSPIRED BY FORMAL WEAR

Posted on January 21st, by HeatherZeller in BLOG. No Comments

NBA players are notorious for their off-court style statements, and that interest in fashion has now been integrated into on-court apparel. One of the league’s most stylish teams, the Miami Heat, revealed “Black Tie” themed uniforms. The look merges men’s fashion and athletics, in an effort to make players look like they are dressed in formal wear. The gear was created to resemble a deconstructed tuxedo, with black and white hues and color blocking techniques. For details on how the “Black Tie” concept came to life, watch the footage here.

The Heat players also took part in a corresponding campaign, shot by TrickProductions and styled by Calyann Barnett, who works with Dwyane Wade. The images features athletes like Wade, Chris Bosh and Chris Andersen, each showcasing the new uniforms alongside formal wear. The teammates are dressed tuxedos from Perry Ellis, shoes from Del Toro Shoes, and accessories from The Tie Bar and Title of … Read More »



DAVID BECKHAM TO CURATE “MODERN ESSENTIALS” COLLECTION FOR H&M

Posted on January 20th, by HeatherZeller in BLOG. No Comments

David Beckham’s role with H&M has evolved each season. He’s previously developed bodywear and swim wear for the retailer. The latest collaboration, dubbed “Modern Essentials selected by David Beckham,” will feature a curated selection of styles.

“My relationship with H&M continues to grow. Something I’m really excited about is my selection of items. Things I wear day-to-day, shirts, t-shirts, jeans, bomber jackets. It’s literally stuff I wear day in and day out,” Beckham said.

“Modern Essentials selected by David Beckham” will include his favorite H&M menswear pieces. Among the featured items will be a linen pilot jacket, a white chalk-washed denim jacket, a car coat, a  linen blazer, a city-slicker polo shirt, and the perfect white poplin shirt. The line will be released to coincide with Beckham’s new Bodywear range. Both collections will launch worldwide in stores and online on March 5, 2015.

Check out a preview of the styles below:

 (photos via H&M)

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NIKE REVEALS SUPER BOWL XLIX COLLECTION

Posted on January 18th, by HeatherZeller in BLOG. No Comments

Nike has unveiled the latest NFL Super Bowl XLIX Collection, with a range of special styles in celebration of the game. Taking a cue from the game’s location, the collection “mirrors the electric atmosphere of the championship game, drawing inspiration from the shifting expression of the Arizona sky.”

When the two conference champions take the field on February 1, both teams will wear the NFL Nike Elite 51 Uniform, as well as the Nike Vapor Jet Knit Glove – Super Bowl Edition, and the Nike Vapor Untouchable cleat in their team color.

In addition to the on-field gear, the collection includes sideline, training and lifestyle apparel and footwear. Among the featured items are the Nike Alpha Fly Rush Jacket – Super Bowl Edition and the Nike Tech Windrunner – Super Bowl Edition, as well as a training shoe quintet with the Super Bowl Edition of the Nike Free … Read More »



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