Category: BLOG


PROATHLETE TV GOES SHOPPING WITH RASHAD JENNINGS IN NEW “BOUTIQUE” SERIES

Posted on October 29th, by HeatherZeller in BLOG. No Comments

NFL teams and individual players continue to document off-field sartorial styles each week. Athletes across the league are constantly stepping up their fashion efforts, with specially curated looks for road trips, during pre-game arrivals and at the post-game podium.

The first episode of PROATHLETE TV’s Original Series, dubbed “Boutique,” follows New York Giants running back, Rashad Jennings, as he visited Carson Street Clothiers in New York City to update his wardrobe. The site focuses on PROATHLETE life, in areas including fashion, food, business, and travel. Within the piece, Jennings discussed the differences in dressing for home and away games, and credited Victor Cruz, Odell Beckham Jr. and Rueben Randle among his most fashion-forward teammates. He also spoke about his personal style:

“We’re recognized by jersey number, by a brand on the side of a helmet, and so being in street clothes or showing a dress, that kind of gets to … Read More »



VICTOR CRUZ UNVEILS CAPSULE COLLECTION WITH DENIM LABEL 3X1

Posted on October 28th, by HeatherZeller in BLOG. No Comments

With an affinity for fashion, Victor Cruz has cemented himself as a sartorial standout in the NFL. The New York Giants wide receiver quickly became a regular on the fashion week circuit, most recently serving as an ambassador for the inaugural New York Men’s Fashion Week. He has appeared in endless editorials and he was also tapped to front Givenchy’s new ad campaign. To expand his fashion efforts, Cruz has now debuted a line with denim company, 3×1.

“I was inspired by two things: my father [who was a fireman], and the style on the streets of Tokyo.”

The capsule collection consists of five-pieces, including a peacoat and two denim shirt styles, with ripped jeans and tuxedo-style jeans rounding out the range. Cruz named the bleached dipped button-down as his favorite piece in the line.

The line is available at 3×1 and Farfetch. For more on the partnership and Cruz’s … Read More »



WAYNE GRETZKY DEBUTS “NO. 99” CLOTHING LINE AT TORONTO FASHION WEEK

Posted on October 26th, by HeatherZeller in BLOG. No Comments

In recent years, athletes have not only become a front row presence at fashion week, but they have used the events as a forum to showcase their own clothing lines. Wayne Gretzky debuted his new apparel line, the “No. 99 Wayne Gretzky Collection,” at Toronto’s World MasterCard Fashion Week.

The line is a collaboration with Sears Canada and the event showcased the upcoming Spring ’16 collection from the former hockey star. In describing the design aesthetic of the line, Gretzky told the Canadian Press: “I think I’m not as flashy as some other professional athletes might be,” Gretzky said in an interview Thursday at Sears Canada’s Toronto offices prior to the show. “I’m more of a basic person as far as blacks and blues and browns sort of go. I think the most important thing we all want to come across when you’re dressed is … Read More »



JULIAN EDELMAN COVERS BOSTON COMMON MAGAZINE IN ERMENEGILDO ZEGNA

Posted on October 26th, by HeatherZeller in BLOG. No Comments

Julian Edelman is the latest Boston Common cover boy, fronting the magazine dressed in Ermenegildo Zegna. The New England Patriots wide receiver spoke to the publication about last season’s Super Bowl win, his teammate Tom Brady, and his early days playing football, working with his father to rise from a high school quarterback to an NFL star. To read the full piece, visit here.

In the corresponding fashion shoot, Edelman traded his Patriots digs for designs from Ermenegildo Zegna, John Varvatos and Salvatore Ferragamo. Check out the photos below:

(photos via Boston Common)

For behind-the-scenes footage of the cover shoot, click the image below:

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TOUCH BY ALYSSA MILANO LAUNCHES A LINE OF NFLPA LICENSED APPAREL

Posted on October 22nd, by HeatherZeller in BLOG. No Comments

Since its debut in 2007, Alyssa Milano’s Touch line, under G-III Apparel Group, has expanded each year, offering a wide range of designs for female fans that fuse fashion-forward and team-inspired details. The Touch by Alyssa Milano sports apparel brand already includes NFL, MLB, NBA, NHL. MLS, NASCAR and collegiate styles. The company is now set to unveil a new collection of NFL player-identified fashion for women, through its first licensing agreement with the NFL Players Association (NFLPA).
 
“I’m excited to team up with the NFLPA and continue to offer women more options in the sports-licensed apparel space. This provides fans a great new way to demonstrate passion for their favorite teams and players,” said Milano. 
 
The updated gear lets fans to support their favorite footballer, with a gameday sartorial statement beyond standard team jerseys. Under the new partnership, the fashions will feature player names and numbers, and consumers will be able to choose … Read More »



RONDA ROUSEY COVERS THE NOVEMBER ISSUE OF SELF MAGAZINE

Posted on October 21st, by HeatherZeller in BLOG. No Comments

Ronda Rousey recently made waves as the first woman to grace the cover of Men’s Fitness Australia. This month, the UFC Champion headlines another publication. She has been tapped to cover the November issue of Self magazine.

Within the cover story, Rousey was interviewed by comedian Chelsea Peretti, who has deemed herself a “Rousey superfan.” They discuss the fighter’s status as the best in her sport, how fighting strategies translate into her daily life, and winding down after a fight. For the full piece, visit here.

“I want my name to be mentioned along with Mike Tyson and Muhammad Ali,” she says. “And I don’t want the word woman to be in front of champion.”

Outside of the sport, Rousey has expressed an interest in fashion, Last year she appeared in a campaign for Buffalo David Bitton. She recently told … Read More »



RUSSELL WESTBROOK DEBUTS NEW CREATIVE COLLABORATION WITH TRUE RELIGION COLLECTION

Posted on October 16th, by HeatherZeller in BLOG. No Comments

Russell Westbrook has plenty of fashion experience under his belt, having launched a successful range with Barneys NY, as well as his own eyewear line, Westbrook Frames. Continuing down the sartorial path, the Oklahoma City Thunder guard was also tapped as campaign creative director for True Religion earlier this year. He previously spoke with Esquire about the partnership:

Esquire: Knowing your style, True Religion is an interesting choice. How did you and the brand decide to work together?

Russell Westbrook: Actually, I think it is a perfect choice for me. My dad is a huge True Religion fan and has always worn their jeans so I grew up with the brand.  Right now True Religion is the process of a brand transformation. I think a lot of people have an outdated idea of what the brand is all about and I … Read More »



JIMMY FALLON TEAMS UP WITH G-III TO LAUNCH “HANDS HIGH” SPORTS FAN APPAREL LINE

Posted on October 15th, by HeatherZeller in BLOG. No Comments

Jimmy Fallon has put a unique twist on sports fan apparel with his new “Hands High” collection, in collaboration with G-III Apparel. The Tonight Show host has turned untapped fashion real estate, underneath the arms, into a design element for fans to showcase their team pride. Fans spend a good portion of gameday cheering and giving high-fives, prompting Fallon to add logos under the arms.

The “Hands High” line includes NBA, NFL, NHL and MLB offerings, with a fashion range that consists of full-zip hoodies, pullovers, long-sleeve shirts, and tees. Prices range from $32.95 to $74.95. The collection is currently available at Dick’s Sporting Goods, Fanatics, Locker Room By LIDS, NFL Shop, NBA Shop, NHL Shop, and MLB Shop.

Check out the footage below, as Fallon first debuted the collection last night:

Check out a preview … Read More »



COLIN KAEPERNICK TALKS STYLE WITH MR PORTER.COM

Posted on October 8th, by HeatherZeller in BLOG. No Comments

Colin Kaepernick is highlighted in the latest issue of Mr Porter’s “The Journal,” dubbed “The Innovators Issue.” Within the exclusive interview, the San Francisco 49’ers quarterback opens up about his racial struggles growing up, his wide variety of tattoos, and his passion for fashion. He is among the pro athletes who has added designer to his resume, having created a capsule collection for New Era.

To read the full piece, written by Andrew Corsello, visit here. Below Kaepernick discusses fashion as means of personal expression:

In the States, professional basketball has a long tradition of players dressing well and showing an individual sense of style. Mr Kaepernick and others, including Mr Victor Cruz, are at the forefront of a generation of American footballers who are not only interested in dressing well, but in using fashion to communicate an identity that is larger than self.

Read More »



RISE SPORT LAUNCHES NHL-THEMED COLLECTION OF SUNGLASSES

Posted on October 5th, by HeatherZeller in BLOG. No Comments

Following the launch of its NBA line of team sunglasses, Rise Sport has forayed into the NHL accessories game. The company debuted a collection of NHL-themed shades, available for all 30 teams.

The line features two different styles, including the Wraparound and Team Pilot Aviator designs. The Wraparound shades are decorated with team patterned graphics and colors on a translucent Wayfarer. The metal Team Pilot Aviator was created with individual team and NHL logos engraved into the lenses, utilizing Rise Sport’s unique technology.

The Wraparound eyewear retails for $50, while the Team Pilot Aviator has an $85 price tag. To shop the full selection of shades, visit here. 

Check out a preview of featured styles below:

 

NHL Wraparound Boston Bruins ($50)

NHL Wraparound Philadelphia Flyers ($50)

NHL Wraparound New York Rangers ($50)

NHL … Read More »



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