JULIAN EDELMAN IS THE FACE OF JOE’S JEANS SPRING ’17 CAMPAIGN
Joe’s Jeans has tapped Julian Edelman as a Global Brand Ambassador and the face of the denim company’s Spring 17 campaign. The New England Patriots wide receiver will hold this position until 2018.
“I am excited to be partnering with an incredible denim brand like Joe’s as the clothes are very much in line with what I like – refined, with great design,” said Edelman. “The Joe’s men’s collection has everyday pieces from jeans to jackets that I can dress up or down, but the brand’s innovative use of fabric is really what sets it apart. Working with Joe’s has been a fantastic experience and I’m looking forward to representing the brand as Global Ambassador over the next year.”
The campaign was shot by photographer Naj Jami and styled by Zoe Costello. The ads will showcase Edelman in the label’s latest denim styles for the upcoming ’17 season. The featured fashions that Edelman will wear within the ads include: the Kinetic Jeans in Griffith, Nuhollis and Lawler, The Hopkins trouser jean, the Wintz henley, and the Moto Suede Jacket in Navy.
Check out a preview Edelman’s campaign below and shop the full Joe’s Jeans collection here.