HUGO BOSS DRESSES THE GERMAN NATIONAL SOCCER TEAM
Off-the-pitch, soccer squads suit up in style with the help of luxe design houses, designated as team outfitters. HUGO BOSS has served as the official fashion sponsor for the German National Team since 2013, and the relationship continues to grow. The team is currently featured in the company’s #SuitedByBOSS campaign, bringing high-fashion to the field. Athletes swapped their uniforms for sleek suits, for some friendly play.
Since 2015, HUGO BOSS is also the official partner of German national team player, Mats Hummels. Hummels is featured alongside his teammates for #SuitedByBOSS, but the footballer also fronts the brand’s “Create Your Look” campaign.
“Create Your Look invites you to individually combine your preferred size and fit of trousers and jacket, creating a suit that perfectly matches your body type.”
Check out a preview of Hummels’ spot below: