NAKED & DWYANE WADE TEAM UP FOR “THE NAKED TRUTH” CAMPAIGN
Last Summer, Dwyane Wade announced that he was teaming up with “innovative inner fashion and lifestyle brand,” Naked. The partnership marked Wade’s continued commitment to style and the latest fashion venture for the Miami Heat star. Now Wade has connected with Naked for a new campaign, dubbed “The Naked Truth™,” which centers around the company’s core brand philosophy: “the freedom to be you.”
“At the heart of Naked is a philosophy about living true to yourself,” says Carole Hochman, Chief Executive Officer and Chief Creative Officer of Naked. “As an athlete, father and champion, Dwyane Wade embodies all of the characteristics of an inspirational truth teller that we want to highlight with The Naked Truth campaign.”
The featured spots celebrate the character, experiences and life philosophy of accomplished individuals such as Wade, who serves as a “Truth Teller” for the campaign.
“Freedom, authentic personal achievement, success on your own terms, these are the ideals Naked is celebrating with the Naked Truth campaign,” adds Dwyane Wade. “These are big, important ideas that really mean something to me and I hope to inspire people to stay true to themselves and live a life they’ll be proud of.”
Beginning on November 23, fans can visit www.wearnaked.com/thenakedtruth and participate by sharing their own truths, to receive promotions and product discounts. To shop Wade’s favorite Naked items, visit here.