TOUCH BY ALYSSA MILANO LAUNCHES A LINE OF NFLPA LICENSED APPAREL
Posted on October 22nd, by HeatherZeller in BLOG.
Since its debut in 2007, Alyssa Milano’s Touch line, under G-III Apparel Group, has expanded each year, offering a wide range of designs for female fans that fuse fashion-forward and team-inspired details. The Touch by Alyssa Milano sports apparel brand already includes NFL, MLB, NBA, NHL. MLS, NASCAR and collegiate styles. The company is now set to unveil a new collection of NFL player-identified fashion for women, through its first licensing agreement with the NFL Players Association (NFLPA).
“I’m excited to team up with the NFLPA and continue to offer women more options in the sports-licensed apparel space. This provides fans a great new way to demonstrate passion for their favorite teams and players,” said Milano.
The updated gear lets fans to support their favorite footballer, with a gameday sartorial statement beyond standard team jerseys. Under the new partnership, the fashions will feature player names and numbers, and consumers will be able to choose from all current NFL players within this collection. Prices for the NFLPA-licensed Touch apparel range from $39.99 to $79.99.
The NFLPA Touch line will be available nationally at department stores, stadium stores, sporting goods stores, and specialty sports stores as well as via online at NFLShop.com and Fanatics.com.