DAVID BECKHAM TEAMS UP WITH KEVIN HART TO LAUNCH NEW MODERN ESSENTIALS H&M CAMPAIGN


Posted on September 28th, by HeatherZeller in BLOG.

DAVID BECKHAM TEAMS UP WITH KEVIN HART TO LAUNCH NEW MODERN ESSENTIALS H&M CAMPAIGN

David Beckham appears in his Autumn ’15 H&M spot with an unlikely ally: Kevin Hart. The Modern Essentials Selected by David Beckham line, which includes a curated collection of menswear pieces, first debuted this past Spring. In a new global campaign, Beckham and Hart model fashions from the footballer’s updated range, from matching crew neck sweaters to flannel button down shirts.

This marks the third film that Beckham has done with the retailer. H&M spoke to both men about their experience of filming together. To read the full piece, visit here. Below are a few excerpts:

HOW EASY WAS IT TO IMITATE DAVID?
“It was very easy. The thing that David and I have in common is sexiness. It comes naturally to me.”

HOW DO YOU THINK THIS MODERN ESSENTIALS COLLECTION REFLECTS YOUR PERSONAL STYLE?
“When H&M asked me to pick my favorite pieces from their Modern Essentials collection, I was so excited because they’re exactly the sort of pieces that I love to wear right now. I love the traditions of menswear, and how they evolve over time. It’s great to see classic pieces with a fresh twist, like a new cut or cloth, mixing together tailoring with more casual styles. Each piece looks great on its own, and I can put them together in my own way to create my own personal style,” says David Beckham.

The new Modern Essentials collection will be available in stores and online beginning on October 1. The full campaign video debuted today, at HM.com. Check it out below:

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