SERENA WILLIAMS COVERS NEW YORK MAGAZINE’S FALL FASHION ISSUE


Posted on August 10th, by HeatherZeller in BLOG.

SERENA WILLIAMS COVERS NEW YORK MAGAZINE’S FALL FASHION ISSUE

New York Magazine tapped Serena Williams to front the Fall fashion issue, highlighting her dominance on-court and within the fashion world. The timing of the cover coincides with the US Open, which is set to begin in a few weeks. There the tennis star will continue her quest for the calendar Grand Slam. While her game is currently top priority, Serena is well primed for a career in fashion once her playing days are complete.

She already has a successful clothing line – “Serena Williams Signature Statement Collection” – sold on HSN. She’s also made her sartorial mark on-court, debuting buzzworthy and at times controversial apparel choices, explaining to the magazine that she and Venus “brought fashion back to tennis.” According to New York Magazine:

Serena wanted not just to design clothes but to design wedding dresses. “That was my first real love,” she says, “but then I was like, Listen. I’m playing professional tennis. I’ll just do athleticwear.” In her sartorial interests, as in all things, she followed Venus, who encouraged her to take some college design classes. Together, they brought to the game black lace, flesh-colored underwear, and knee-high sneaker boots. Today, Venus has her own line, EleVen — “Ten is just another number, but EleVen is a lifestyle” — an affordable athleticwear line far tamer than much of what Serena and Venus wear on the court. “We brought fashion back to tennis,” Serena says. “It was great when Chris Evert was around. Tracy Austin had some great designs. But the ’90s was not a good time.”

In addition to a focus on fashion, the piece also discusses Serena’s On The Line biography, her early days playing tennis, “Serena and Venus,” and the impact of her father, Richard Williams, and his new Black and White biography. For the full article, read on here. Below is a preview of Williams’ photo shoot for the magazine:

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(photos via NYMag.com)

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