KELLY SLATER TALKS OUTERKNOWN CLOTHING BRAND WITH MR. PORTER
MrPorter.com, an online retail destination for men’s style, has released the latest issue of “The Journal,” dubbed “The Surf Issue.” Among the features is a piece on Kelly Slater and his recently launched lifestyle fashion brand, Outerknown.
The ATP World Champion debuted Outerknown in July, together with designer, John Moore. The collection includes coats, tees, flannel shirts, hoodies, sweaters, and trousers. As Slater revealed to MrPorter.com:
“I’m constantly in and out of places where I need somewhere in-between zero style and high fashion – I guess it’s very relaxed-casual.”
“I want to use Outerknown as an educational tool and be a little bit more transparent with how things are created… And put up a challenge to encourage other brands to implement that. That could extend to retailers and maybe even different categories beyond clothing – a car manufacturer, somebody making books. All those things cross over at some point.”
To read the full article from Shelley Jones, visit here. To shop Slater’s Outknown collection, visit here. Below he models items from the brand, in a fashion shoot styled by Dan May and photographed by Ben Weller.
(photos via MrPorter.com)