DWYANE WADE INKS A DEAL WITH NAKED BRAND UNDERWEAR
Dwyane Wade has experienced great success in his off-court fahion ventures, inculuding his collections for Stance Socks, The Tie Bar and Li-Ning footwear. Now the NBA all-star and style maven has joins the ever-growing roster of athletes who have forayed into the underwear business. Naked Brand Group recently announced a deal with the Miami Heat guard.
Among additional duties, Wade will front the company’s “Role Models” campaign. He will also join the company’s advisory board and he’s set to serve as creative director, launching his own Naked line in 2016.
For a look at Wade’s underwear picks from Naked, visit here. Watch the clip below from The Street, as Naked Brand Group CEO, Carole Hochman, discusses the new partnership with Wade. According to Hochman:
“Dwyane believe it or not found us. His wife brought to him a pair of Naked underwear. He put it on and that’s what began the whole process. He took a selfie of himself, sent it to his manager and said, find this company.
He will take a very active role in inspiring the future of his brand with us and he is going to be our first ‘Role Model’ at Naked and he is the perfect role model for us.”