Posted on February 22nd, by HeatherZeller in BLOG.


This season, Mercedes-Benz Fashion Week in New York happened alongside NBA All-Star Weekend, and the relationship between sports and style grew even deeper. Not only did athletes maintain their status as front row fixtures, but many took the opportunity to launch their own collaborations and campaigns, host events, and rub elbows with the fashion industry elite.

NBA players in particular capitalized on their time in the Big Apple. Many of the league’s All-Star activities took on a fashion focus, including the first ever NBA All-Star All-Style fashion show. For a recap of the event, visit here. Below A Glam Slam offers a look at athletes across the sports spectrum, who made their presence known throughout fashion week:

It has become commonplace to see Anna Wintour flanked by an athlete in show front rows. This time, New York Giants wide receiver, Odell Beckham Jr., snagged the coveted spot next to the Vogue editor-in-chief, at the Public School NYC show. David Beckham and his family were also seated next to Wintour, as they viewed the Victoria Beckham presentation.


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(photos via @PatrickMcMullan@NYTFashion)

Victor Cruz has become a fashion week regular in recent years. Perry Ellis was included on his agenda, as well as a visit to the Tommy Hilfiger Fall ’15 runway show, which boasted a football theme. Cruz also took time to pose backstage, with the models for Ovadia & Sons.



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(photos via @TommyHilfiger, @WWD)

Moncler and Todd Snyder were among the fashion week stops for Marcedes Lewis. The sharply dressed Jacksonville Jaguars tight end sat front and center to view the latest trends. Lewis posed with his stylist, Brandon Williams, below:

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(photo via @brandwills)

Carmelo Anthony appears in new Bergdorf Goodman Spring campaign, dressed in apparel from Ermenegildo Zegna. His fashion week festivities included hosting duties at a dinner party for the designer. Anthony sported Ermenegildo Zegna Couture for the event.


(photo via @Zegna)

NBA star and fashion maven, Serge Ibaka, was in attendance at the Zegna event.

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(photo via @SpicerPR)

To celebrate the fashion week and NBA All-Star overlap, Bloomingdales teamed up with the league to offer a range of special-edition merchandise. Houston Rockets guard, James Harden, was tapped as the spokesperson. Together with GQ magazine, Harden helped to launch the collection at the retailer’s men’s store. The NBA baller was dressed in a navy pinstripe Freeman suit for the event.

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(photo via @Bloomingdales)

J.R. Smith joined supermodel, Gigi Hadid, to co-host the MADE x Maybelline cocktail party at Milk Studios. Smith was also present at the Public School NYC, Hood by Air, and Tim Coppins runway shows, in addition to winning top honors at the NBA’s All-Star All-Style fashion show. He made the fashion week rounds with his stylist, Rachel Johnson, in tow.

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(photos via @teamswish, @lovingrachel)

Like Smith, Russell Westbrook had a packed schedule. Aside from snagging the NBA All-Star MVP award, his style-centric duties were endless. The sartorial frontrunner joined The Wall Street Journal to discuss fashion, he was feted by Barneys New York, he launched the True Religion Spring campaign in which he stars and serves as creative director, he teamed up with JackThreads on a new lines of glasses from his Westbrook Frames Silver Series, and he also managed to fit in a few runway shows. For a recap of his fashion week activities, watch the footage below:

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 (photo via @albalegacy)

Philadelphia Eagles wide receiver, Brad Smith, was on-hand to view the latest styles at the Grungy Gentleman presentation. Below he posed with designer, Jace Lipstein.

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(photo via @realbradsmith)

Steph Curry was recently named the first male brand ambassador for Express Men. Grungy Gentleman sponsored the launch event, which celebrated Curry’s new role.

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(photo via @GrungyGentleman)

U.S. women’s hockey goalie, Brianne McLaughlin, attended the Prada Iconoclasts to preview a special vision of Prada stores hosted by Michael Wilkinson and Tim Martin. McLaughlin shed her uniform in favor of a Ted Baker dress and H&M footwear. She also played the role of fashion model, walking in her first runway show for online retailer,


Nolcha New York Fashion Week Fall Winter 2015 59DH08z2WBel

Olympic gold medalist, Nastia Liukin, viewed the collections from Badgley Mischka and Naeem Kahn.


(photo via @NastiaLiukin)

Phoenix Mercury guard, Tiffany Bias, attended Nolcha Fashion Week in New York. The WNBA player posed with designer, Prieston.


(photo via @NolchaFashionWk)


(feature photos via YahooSports)

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