MARSHAWN LYNCH INTRODUCES BEAST MODE APPAREL BRAND
Marshawn Lynch is among the NFL stars who has developed a signature clothing line as an extension of his personal brand. Dallas Cowboys wide receiver, Dez Bryant, has turned his “Throw Up the X” touchdown celebration into a collection of men’s and women’s apparel. New England Patriots wide receiver, Julian Edelman, has a line of tees as well. Most recently he launched a style in honor of “The Pass,” a memorable play during the Patriots win over the Baltimore Ravens in the AFC divisional round. In similar fashion and to coincide with Super Bowl XLIX media day, Lynch revealed his new Beast Mode collection.
Designer, Christopher Bevans, works with the Seattle Seahawks running back to develop the apparel. The line consists of hoodies, long sleeve tees, short sleeve tees, and half-zip jackets for men and women, as well as limited-edition Super Bowl XLIX items. Pieces feature the Seahawks team hues, as well as the Beast Mode logo. Shop the full collection here.
Also offered are a variety of branded hats, including the navy, green and silver Beast Mode+ New Era 9FIFTY Snapback design seen below, and worn by Lynch on media day. The hat has since sold hat and will not be available until March.
(photo via @beastmodestore)
Lynch and Bevans spoke with Sports Illustrated about the Beast Mode line. Watch the footage below:
“It gives me the opportunity as well, for me to have a connection with my fans. But more so, it’s an opportunity to give my insight on fashion. Probably the side that a lot of people don’t know about or would think about, and that’s the fact of the matter of how the clothes actually feel.”