DAVID BECKHAM TO CURATE “MODERN ESSENTIALS” COLLECTION FOR H&M


Posted on January 20th, by HeatherZeller in BLOG.

DAVID BECKHAM TO CURATE “MODERN ESSENTIALS” COLLECTION FOR H&M

David Beckham’s role with H&M has evolved each season. He’s previously developed bodywear and swim wear for the retailer. The latest collaboration, dubbed “Modern Essentials selected by David Beckham,” will feature a curated selection of styles.

“My relationship with H&M continues to grow. Something I’m really excited about is my selection of items. Things I wear day-to-day, shirts, t-shirts, jeans, bomber jackets. It’s literally stuff I wear day in and day out,” Beckham said.

“Modern Essentials selected by David Beckham” will include his favorite H&M menswear pieces. Among the featured items will be a linen pilot jacket, a white chalk-washed denim jacket, a car coat, a  linen blazer, a city-slicker polo shirt, and the perfect white poplin shirt. The line will be released to coincide with Beckham’s new Bodywear range. Both collections will launch worldwide in stores and online on March 5, 2015.

Check out a preview of the styles below:

David-Beckham-HM 5-Vogue 20Jan15 pr_b_426x639

David-Beckham-HM 6-Vogue 20Jan15 pr_b_426x639

David-Beckham-HM-7-Vogue 20Jan15 pr_b_426x639

David-Beckham-HM 4-Vogue 20Jan15 pr_b_426x639

David-Beckham-HM-11-Vogue 20Jan15 pr_b_426x639 (photos via H&M)

Beckham’s new campaign was directed by Marc Forster. For behind-the-scenes footage, watch below:

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