VINEYARD VINES PARTNERS WITH JASON DUFNER AS NEW APPAREL PROVIDER
Vineyard Vines has partnered with Jason Dufner, to serve as the PGA Tour golfer’s official apparel provider. The company is known for its preppy aesthetic, offering an array of apparel and accessory designs for men and women. Dufner’s new fairway fashions will include the brand’s signature pink whale logo. The Vineyard Vines website explains:
“With his witty personality, fun-loving approach, and passion for giving back, Jason fully embodies the ‘everyday should feel this good’ lifestyle. We can’t wait to see him in whaley good style on the course.
Throughout the PGA Tour season, Dufner will be dressed in Vineyard Vines’ classic golf wear including polos, 1/4 zips, cashmere v-necks, performance merino and high end suede and exotic leather belts. He’s also set to wear the brand’s recently launched performance golf apparel including polos in jersey and performance oxford pique, and soon to be launched comfort links pants and mid-calf performance socks.
“I’m thrilled to be working with vineyard vines,” said Dufner. “Shep & Ian have built an empire dressing people for the Good Life. I love what they stand for and I’m excited to bring the brand to the PGA Tour and golf fans in a big way.”