With NBA All-Star Weekend tipping off in New York City, style will be at the forefront of the festivities. This year’s All-Star uniforms have a high-fashion vibe, and Bloomingdales has now teamed up with the league. During Super Bowl XLVIII in the New York/New Jersey area, the retailer partnered with the NFL and members of the CFDA on a collection of couture helmets. The company has shifted its fashion focus to the NBA this year, in celebration of the All-Star Game.
As WWD explained, the All-Star initiatives for Bloomingdales will include a series of 16 pop-up shops, set to feature fashions from brands like Mitchell & Ness, Junk Food, Sportiqe, Mark McNairy, and Stance Socks. In addition to shops at the retailer’s 59th Street and Soho locations in Manhattan, there will also be stores in Florida, California, Massachusetts and Pennsylvania.
“We are always looking for new ways to engage with our fashion-forward fan base, and we felt the NBA shop-in-shop was the perfect opportunity to unite fashion and basketball as we celebrate the NBA All-Star Game’s return to the city,” said Lisa Piken Koper, NBA vice president of licensing.”
Bloomingdales is also capitalizing on NBA players and their sartorial expertise, with an upcoming video series in partnership with GQ. Houston Rockets guard, James Harden, is set to make an appearance at the Bloomingdales flagship store on 59th Street. He also talks style in the video below, with GQ’s Brett Fahlgren.
To check out some of the All-Star-inspired offerings and memorabilia, visit here. Below is a preview of featured items: