FERRAGAMO FEATURES HENRIK LUNDQVIST IN NEW MENSWEAR SERIES: “A MAN’S STORY”
Ferragamo has tapped Henrik Lundqvist as part of it’s new campaign, dubbed “A Man’s Story.” The digital menswear series is described as “an online project highlighting the notion of ‘making your own rules’.” The New York Rangers goaltender is the only athlete included the series, featured alongside actor Douglas Booth and music artist A$AP Rocky among others. The men tell their own stories through photos and video footage, while showcasing the company’s new Spring ’15 collection. Francesco Carrozzini served as the photographer and filmmaker of the product, with Massimiliano Giornetti as the creative director.
“For a man to have a vision and the courage of his convictions is both noble and timeless, as relevant today as it was a century ago when Salvatore Ferragamo went out on a limb to launch his shoe-making business,” recounts Creative Director, Massimiliano Giornetti. “Had he not have taken that risk, this brand that continues to grow and attract new generations may never have existed.”
Within his story, Lundqvist discusses his decision to leave his family and home at age 23, to come to the Big Apple and pursue his NHL dream.
“To play my first game at The Garden, and to win that game and to hear the crowd chant my name, and they still do, it’s a surreal feeling. And I think at that moment, I knew it was worth it.”
(photos via Ferragamo)