BUFFALO DAVID BITTON ADDS UFC CHAMP RONDA ROUSEY TO ITS ROSTER
Buffalo David Bitton has added another sports star to its roster. Chandler Parsons and Eric Decker have recently appeared in ads for the brand. Now the company has tapped Ronda Rousey, the first female athlete to front its “Buffalo Pro” campaign. This also marks the first fashion gig for the UFC champ.
Rousey spoke to WWD about about her new role as a fashion model. For the full interview, read on here. Below are a few excerpts:
WWD: You are closing in on a major activewear and sneaker endorsement deal. In the meantime, how did the Buffalo David Bitton deal come together?
Ronda Rousey: I purposefully have been holding out a long time on the apparel side of sponsorship. It was worth giving up lots of money that had been offered to me in order to pick exactly the right sponsor at the right time. Buffalo Pro was the perfect thing because they never had a woman, and there had never been any MMA athlete who had a sponsored fashion deal at all. So, I was excited to jump all over it. I got so many cool clothes. I was looking around and said to my roommate the other day, “Jesus Christ, why haven’t I gotten a fashion sponsorship sooner?”
WWD: How has your style changed?
R.R.: I never would have guessed I would have been into fashion. When I was younger, I wore really baggy clothes to really try to hide my body. I never put any effort into what I was wearing because I felt self-conscious about letting people know I was really trying. If I really tried and they didn’t like what I was wearing, then it would hurt more. My way of protecting myself was to not try and to act like I didn’t care. When I got older, I realized fashion was for everyone else to see, but it was also a way to express myself and what I was feeling that day. I started to realize if I dress better, I feel better.
Check out a preview of her ads below:
For a behind-the-scenes look at Rousey’s Buffalo Pro shoot, watch the footage below:
(photos via @RondaRousey)