JOCKEY DESIGNED LIMITED-EDITION “MADBUM” UNDERWEAR IN HONOR OF MADISON BUMGARNER
To commemorate the San Francisco Giants’ World Series win and Madison Bumgarner’s postseason performance of “greatness,” Jockey designed a limited-edition style of skivvies. This marked the third World Series championship for the Giants pitcher. In his honor, the company unveiled the “MadBum” underwear as part of its ongoing Supporting Greatness campaign, which features historic greats including baseball legend, Babe Ruth.
“Jockey’s Supporting Greatness campaign recognizes and honors individuals who have achieved greatnesss,” said Dustin Cohn, CMO of Jockey International, Inc. “Madison Bumgarner is one of the all-time postseason greats with a name that’s a perfect fit for the Jockey brand. We’re proud he wears Jockey and congratulate him on a 3rd championship.”
The underwear is not for sale, but the company distributed a limited amount of the “MadBum” fashions at celebrations around the city following the team’s win, as well as the championship parade in San Francisco.
Check it out below: