KEVIN DURANT PARTNERS WITH NEFF TO LAUNCH AN UNDERWEAR COLLECTION
Russell Westbrook has some new competition in the underwear design game. The Oklahoma City Thunder guard has designed and modeled skivvy styles for the Kings & Jaxs brand. In similar fashion, his teammate, Kevin Durant, has joined forces with Neff to develop an underwear collection.
“Before becoming friends with Kevin, I was a huge fan of him on and off the court,” Shaun Neff said. ”I am very excited to partner with him to create a great product that is functional and stylish that kids will want to put on every morning when they wake up.”
The Neff brand is best known for its headwear fashions for the snowboarding, skating, surfing markets. The company has tapped Durant to help create an exclusive underwear collection, with styles to be worn on and off-the-court.
“I’m excited to work with the team at Neff to design my own collection of designer underwear,” Durant said. “It will reflect my personal style combined with Neff’s focus on youth culture. Neff is a unique company with an artistic approach to everything they do and I can’t wait to get started.
The collection is set to debut in 2015.