INSIDE THE NFL FAN STYLE TOUR
The NFL first launched dedicated pop-up boutiques or “Style Lounges” in 2012, bringing fashion to the forefront at stadiums across the league. To further engage fans and highlight the latest apparel and accessory offerings, this season marked the debut of the NFL Fan Style Tour. The 2,000-square-foot truck features top team-themed fashion picks from the NFL Men’s, Women’s, and Tweens/Juniors Apparel, as well as Homegating products.
The NFL Fan Style Tour is free and open to all fans. It offers a variety of interactive elements including an EA Madden NFL gamer experience and a virtual dressing room. Guests can virtually try on apparel and customize looks with FaceCake’s Swivel® technology, and quickly share the moment with family and friends via social media. Swivel® allows fans to try on multiple team-themed items on the spot, view pre-selected looks, and choose from a selection of backgrounds. The featured apparel and accessory options are tailored to each tour stop.
Mannequins are on display and styled to merge NFL apparel with everyday wardrobe pieces, from skirts to blazers to statement jewelry. The curated looks are on point with the league’s continued efforts to promote team-branded products as modern, versatile and stylish.
This Sunday, the NFL Fan Style Tour will touch down at MetLife Stadium, prior to the New York Jets and Buffalo Bills matchup. Suzanne Johnson, NFL Women’s Apparel ambassador and wife of Jets owner, Woody Johnson, celebrity stylist, Philip Bloch, and Julianne Folk, wife of Jets kicker, Nick Folk, will be on-hand to share the experience with fans.
The NFL Apparel and NFL Homegating products are available at NFLShop.com. For a full list of NFL Fan Style Tour locations, visit www.nfl.com/fanstyletour. Fans can also join the conversation using the hashtag: #NFLFanStyle. Take a closer look inside the NFL Fan Style Tour below: