DEZ BRYANT LAUNCHES “THROW UP THE X” APPAREL BRAND
Dez Bryant is capitalizing on his signature “Throw Up the X” touchdown celebration. The Dallas Cowboys wide receiver launched his official lifestyle brand yesterday, with ThrowUpTheX.com. The new website featured the debut of his branded apparel line, offering both men’s and women’s styles. According to Forbes:
With the help of Adam Alson, Founder of Double Vision Brands and the creative mind behind logos for other prominent star athletes, Bryant’s brand, logo and product line has come to fruition after almost a year of planning. In partnership with Official Brands, Bryant will offer fans a full line of apparel including men’s and women’s clothing, head wear and other accessories.
The line currently includes two t-shirt styles. The first features the official ThrowUpTheX logo on the front, with Bryant’s name and logo on the back. Also included in the mix in the “Grey Face Tee,” designed with a silhouette of Bryant’s face and rhinestones to mark his earrings. The tees retail for $29.99.
To shop the collection visit, here. Below is a preview: