CAM NEWTON TAPPED AS THE FACE OF DRAKKAR ESSENCE FRAGRANCE
Cam Newton has already tackled fashion design, developing his signature “MADE Cam Newton” collection of men’s apparel for Belk. Now he has transitioned into the beauty realm. The Carolina Panthers quarterback is the latest athlete to front a fragrance campaign. Newton has been tapped as the face of Drakkar Essence, a new scent from L’Oreal.
The original Drakkar fragrance, a classic scent launched in the 1980’s, has been revamped with a contemporary twist. Among the updated features is the #showyourpower hashtag, to accompany the previous slogan of “Feel the Power.” As WWD explained:
The Drakkar brand’s historic ad slogan has always been “Feel the Power.” L’Oréal added a hashtag #showyourpower in a sly reference to Newton’s habit of striking a Superman pose on the playing field after scoring touchdowns.
Newton also revealed his plans to share Drakkar Essence with his teammates at training camp. He told WWD:
“So everyone who comes out of the locker room is going to smell like new money,” he said. “It’s not just the generic soap that you get in the container that’s like disinfectant. It also smells good. So I think I’ll get some brownie points for that.”
Drakker Essence will be available beginning August 20. For more on the new scent, visit here.
(photo via WWD)