2014 WORLD CUP FASHION ROUNDUP
High-end designers, large-scale retailers and sportswear brands have been gearing up for the FIFA World Cup, developing designs to coincide with the tournament. A Glam Slam has already shared special-edition collections from brands including Forever 21, Peace Love World, Art of Football and Del Toro Shoes.
Below are additional apparel and accessory options that will allow fans to showcase their patriotic pride, without compromising on style.
Versace: Versace designed a special shirt to celebrate the World Cup. The “Versace Loves Brazil T-Shirt” features a colorful, printed design and a hefty price tag. The crew neck shirt retails for $690 and is available here. The company describes the style below:
“Donatella Versace has created a special t-shirt that combines the passions of football with the vivid iconography of the Versace DNA. A brand new Versace baroque print is created using the colors of a Brazilian carnival, decorated with repeated images footballs and flowers. Gold chains and leopard print add luxury, while silhouettes of football players connect the glamour of Versace with the sportsmanship of Brazil. At the heart of the t-shirt is the iconic Medusa head, with a special Versace rock twist.”
MCM: MCM, known for its luxury backpacks and accessories, is celebrating the World Cup with a new range of designs. Leather backpacks, totes, wallets and additional offerings are decorated with cartoon characters dubbed Viktor and Viktoria, as well as blue, yellow and green hues in honor of host country, Brazil. The line will be available at MCM retailers in June.
Yoox Soccer Sweatshirts: Yoox.com and Sepp magazine collaborated on an exclusive couture collection of soccer-themed sweatshirts. Ten designers from ten different countries were tapped to develop the unisex fashions, “each featuring a custom print inspired by their native country.” Among the featured pairings are Opening Ceremony (USA), Masha Ma (Japan), MSGM (Italy), and Duro Olowu (Nigeria). To check out the complete collection of sweatshirts, visit here.
Havaianas: The team-themed collection of flip flops from Havaianas includes a wide range of styles, decorated with bold country colors and logos. As the company explained, “our signature textured footbed provides comfort, and a flag embellishment on the matte strap completes the loyal look.” The footwear retails for $26. To shop the full collection, visit here.
Toms: Toms World Flag Classics for men and women offer another unique way to put your best foot forward in time for the World Cup. The shoes are emblazoned with flags from different countries, and feature the company’s classic suede insole with cushion for comfort. The footwear retails for $54 and is available here.
Gap x Umbro: The Gap x Umbro collaboration consists of a range of tees for men and women. Among the featured designs are men’s crew neck tees in gray and yellow, each with country flags flag graphics across the chest. For women, v-neck tees with a front pocket are specific to each nation. To shop the full collection, visit here.
Fifth Sun Apparel: Fifth Sun tees, official FIFA apparel licensee, are available for teams including USA, Italy, Mexico and Brazil, and boast a vintage-inspired vibe. In additional to national colors, the shirts were designed with details such as flag-inspired graphics and badge graphics, as well as an official 2014 FIFA World Cup Brazil logo at the lower left hem. The t-shirts retail for $28.99 and are available at Dick’s Sporting Goods.
True Rivalry: True Rivalry brings its unique, one-of-a-kind artwork to the sport, with its 2014 soccer-themed line. The original designs let passionate fans rep their country in style, for the World Cup and beyond. The tees retail for $29.99. To shop the full collection, visit here, and check out the video footage below for a closer look at the soccer styles.