PEACE LOVE WORLD TEAMS WITH THE NBA TO LAUNCH WOMEN’S APPAREL COLLECTION
Luxury lifestyle brand, Peace Love World, has teamed up with the NBA to create a collection of women’s apparel dubbed “I am game.” The license is Peace Love World’s latest step in making fashion-forward team gear for female fans. Last year, the company launched an exclusive collection of Miami Heat gear, which sold out in less than 10 minutes. Peace Love World also has deal with the Dallas Cowboys.
The brand has now expanded its basketball-themed designs to include additional teams. Select team collections including the Miami Heat, San Antonio Spurs, Indiana Pacers, and Oklahoma City Thunder are currently available. Designs for all 30 teams will debut before the start of the 2014-2015 season. The apparel range is made from high quality fabrics, staying true to Peace Love World’s luxe, comfy chic aesthetic. Tops, hoodies, pants, tees, and jackets merge team logos with the company’s signature peace love symbols and affirmations such as “believe,” “I love my team,” and “love you…mean it.”
The NBA apparel will be sold in Peace Love World’s six Miami stores, PeaceLoveWorld.com, NBA team and concession channels, NBA.com and NBA stores. To check out the “I am game” collection, visit here. Below is a preview of styles: