RALPH LAUREN REVEALS TEAM USA’S OPENING CEREMONY STYLES FOR SOCHI


Posted on January 23rd, by HeatherZeller in BLOG.

RALPH LAUREN REVEALS TEAM USA’S OPENING CEREMONY STYLES FOR SOCHI

Ralph Lauren first debuted Team USA’s closing ceremony styles last Fall. Among the featured pieces were a navy wool peacoat with a red banner stripe, and knit ski sweater with Winter-themed fair isle and reindeer motifs. The fashions were in line with the company’s All-American design aesthetic. On the Today Show this morning, Ralph Lauren rolled out the complete opening ceremony ensembles, which are marked by a much bolder display of patriotism.

According to USA Today, David Lauren, Ralph’s son and the company’s executive vice president of global advertising, marketing and communications explained:

The opening, vs. closing, ceremony outfit is always “maybe a little bit more festive,” he says, but “especially this year.”

In just two weeks, Olympic athletes will be dressed in the new designs for the Parade of Nations. The look centers around a patchwork cardigan, decorated with oversized stars, stripes, American flags, and the Olympic rings. Similar to the closing ceremony digs, athletes will also don white fleece pants and red-laced boots. The company continues to emphasize the “Made in America” message as it relates this year’s uniforms. USA Today explains:

They’re also a patchwork of American craftsmanship — of wool carted from Oregon, spun in Pennsylvania and North Carolina, and knit in California.

Fans can purchase the Olympic styles, though they bear a hefty price tag. Prices range from $85 for a Team USA hat to $395 for the Team USA Ceremony Aleigh boot, and $595 for the limited-edition Team USA Ceremony Cardigan. The collection is currently available at ralphlauren.com and teamusashop.com.

Ice hockey players Zach Parise and Julie Chu model the designs below:

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