APPAREL COMPANIES RESPOND TO THE JIM HARBAUGH KHAKI PANTS CRAZE


Posted on January 18th, by HeatherZeller in BLOG.

APPAREL COMPANIES RESPOND TO THE JIM HARBAUGH KHAKI PANTS CRAZE

With Philip Rivers’ bolo tie out of the picture, Jim Harbaugh’s khaki trousers stepped into the NFL fashion spotlight this past week. The pleated pants have been a sideline staple for the San Francisco 49ers head coach, much to the dismay of his wife. Sarah Harbaugh quickly caused a stir when she opened up about her husband’s fashion choices, on 99.7 NOW!’s “Fernando and Greg” show.

“I will not take the blame for his outfits,” Sarah said.

“I’ve thrown them away many of times. I’ve asked him ‘Please, pleats are gone. Wear the flat front.’” she explained to Fernando and Greg, “He has a flattering body.”

“I threw them out and when he went to the combine, he found a Walmart. They were $8. $8!”

Following Sarah’s Walmart reveal, photos of Harbaugh shopping at the retailer quickly surfaced:

Walmart took advantage of the sartorial support from Harbaugh. The retailer’s hompage features a graphic that reads: “Coach-worthy khakis. Fit for a champion, priced for everyone.”  The 49ers official store responded to the pants phenomenon, offering a pair of game-worn khakis for $500.

In the time since, a range of apparel companies have joined in on the khaki craze, in an effort to convince Harbaugh to sport their trousers. Here’s a look:

In response to the 49ers store offer, Dockers tweeted the following:

 

Bonobos crafted a letter to the coach titled, “Coach Harbaugh, Your Pants are Distracting the Internet from Miley.” Within the contents of the letter, the company offered the following: “10 pairs of Bonobos’ better-fitting chinos on the house, 10,000 to a charity of your choice, Your wife’s enduring appreciation.”

Not to be outdone by Under Armour, who merged the brand’s performance benefits with Harbaugh’s infamous styling:

Banana Republic offered support and styling assistance to the coach as well:


The sideline fashion statement has even prompted the NFL Network to issue the following coaches challenge:

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