RUSSELL WESTBROOK SIGNS UNDERWEAR DEAL WITH KINGS & JAXS


Posted on November 12th, by HeatherZeller in BLOG.

RUSSELL WESTBROOK SIGNS UNDERWEAR DEAL WITH KINGS & JAXS

It didn’t take long for Russell Westbrook to capture the fashion headlines once returning to the hardwood. His Zebra-printed jacket quickly dominated the NBA style conversation. Now the NBA baller and sartorial star is focusing on a new fashion endeavor. In his latest gig, the Oklahoma City Thunder guard will be modeling underwear for Kings & Jaxs. Westbrook joins the roster of athletes-turned-underwear-models, including the likes of David Beckham, Cristiano Ronaldo, Rafael Nadal and Michael Jordan.

TMZ first reported the news, explaining:

Russell inked a huge deal with Kings & Jaxs that will require him to not only model the undies, but will also give him creative and design input.

The company also announced the new partnership via twitter:

The Kings & Jaxs underwear designs are marked by vibrant colors and bold graphics, qualities that are on-point with Westbrook’s personal sense of style. The underwear will be sold on the company’s website, and at Nordstrom and Saks. Check out a preview below:

(photos via TMZ)

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One response to “RUSSELL WESTBROOK SIGNS UNDERWEAR DEAL WITH KINGS & JAXS”

  1. Strongforu says:

    An underwear model that doesn’t model the actual product? I have no incentive to buy them because I have no idea what they look like. This is a sad.com marketing effort!

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