LACOSTE TO DRESS FRENCH OLYMPIC TEAM FOR SOCHI GAMES


Posted on October 16th, by HeatherZeller in BLOG.

LACOSTE TO DRESS FRENCH OLYMPIC TEAM FOR SOCHI GAMES

With the Winter Olympic Games just months away, fashion brands have begun to roll out team designs. The latest unveiling comes from Lacoste, as the company will dress the French Olympic Team in Sochi. The French fashion house has replaced adidas, the team’s previous outfitter. Lacote’s new partnership with the French National Olympic Committee extends through 2016, to include the Summer Olympic Games in Rio de Janeiro.

The official Sochi gear is “inspired by the brand’s codes and sports values” and  ”embodies French chic and elegance.” Each athlete in the French Delegation will receive a ceremonial outfit, an official outfit and two village outfits. As WWD reports:

The Olympics collection consists of eight outfits for women and men: two ceremonial outfits, two official outfits and four village outfits. Most of the Olympics products for men will be available in Lacoste boutiques in France this fall with prices ranging from 50 euros, or $68 at current exchange for a pair of gloves, to 220 euros, or $298 for a sweater. A shop-in-shop dedicated to the Olympics references will be installed in the Champs-Élysées flagship as well as windows dedicated to it.

For additional information, visit here. Below is a preview:

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