LEBRON JAMES DEBUTS LIMITED-EDITION AUDEMARS PIGUET TIMEPIECE
LeBron James was first tapped as an Audemars Piguet brand ambassador in 2011. The latest joint venture from the Miami Heat forward and the luxury watchmaker is a new, limited-edition timepiece. Called the “Royal Oak Offshore Chronograph Lebron James,” the accessory boasts an 18-karat pink gold case, a grey patterned dial and a crocodile strap. LeBron’s signature is printed in blue on the sapphire crystal, titanium bezel. Only 600 of the watches were made, with a $51,500 price tag.
James, who is an avid watch collector, was heavily involved in the design process. When describing the concept behind his new timepiece, he told WWD:
“I tried to do something different with a cool factor, like what Beats by Dre did for headphones. The Royal Oak is my favorite style because it allows you to wear a suit, sweats or swim trunks, and is slightly urban without being limited to an urban customer.”
The watch will be available exclusively at the Audemars Piguet boutiques in New York City and Bal Harbour. For a closer look, check out the video and photos below:
For the corresponding Audemars Piguet shoot, LeBron showcased his sartorial sense:
“He paired a Tom Ford blazer and Waraire Boswell dress shirt with 3×1 jeans. Accessorizing comes easy to James, who didn’t shy away from a Lanvin brooch and Jane Carr Homme scarf. As he slipped on stylish eyeglasses, it’s obvious he has fun with fashion.”
(photos via WWD)