DALLAS COWBOYS TEAM UP WITH PEACE LOVE WORLD TO LAUNCH CO-BRANDED APPAREL COLLECTION
The NFL has seen double-digit growth in women’s apparel in recent years, as team fashions are now designed with a trendy, modern flair. Each season brings a new crop of fashion-forward merchandise for female fans. The Dallas Cowboys have joined forces with Miami-based lifestyle brand, Peace Love World, to design a co-branded collection of female fanwear. Peace Love World Creator and Visionary, Alina Villasante, and Dallas Cowboys Executive Vice President and Chief Brand Officer, Charlotte Jones Anderson, teamed up to create the Cowboys-themed fashions.
“Since first setting my eyes on Peace Love World, I knew it would be the perfect partner to create a new kind of team apparel for our female fans,” Anderson said. “Peace Love World has delivered a collection packed with major Cowboys pride that is effortless, luxurious and comfortable.
Dubbed “I am Game,” the line features a range of the brand’s most popular styles, including tees, tanks, hoodies and sweats. Pieces merge Cowboys imagery, like the squad’s famous star logo, with Peace Love World’s signature design aesthetic. The football fashions are also emblazoned with phrases such as “I Am Dallas,” “I Love Sundays,” and “I Love Monday Nights.” Prices range from $35 for a tank top to $158 for a hooded sweatshirt.
The collection was first launched on September 8th, when the Cowboys kicked-off the season against the New York Giants. The apparel is currently available here, and below is a preview of the featured styles:
In addition to the new fan fashions, the team opened the “Peace Love World Style Lounge,” a pop-up shop at AT&T Stadium. This follows the successful launch of the Cowboys in-stadium Victoria’s Secret PINK store, which opened last season.
(photo via peaceloveworld.com/blog)