UGG FOR MEN LAUNCHES “FOR GAMECHANGERS” CAMPAIGN WITH TOM BRADY
UGG Australia has unveiled its latest men’s campaign featuring New England Patriots quarterback and brand ambassador, Tom Brady. The Fall 2013 campaign, which will run from September to December, is meant to celebrate men from all walks of life. Each month will showcase a different theme: For Gamechangers, For Role Models, For Leaders, For Mentors.
Brady’s first spot, dubbed “For Gamechangers,” chronicles his journey from high school athlete to Super Bowl-winning NFL player and consummate man of character.
“The bus is one of my favorite places to be,” said Brady. “We have this focused energy that builds as we prepare for battle and there is a sense of camaraderie you can’t find anywhere else.” .
The company described the new commercial, directed by award-winning filmmaker, Spencer Susser:
“For Gamechangers” depicts Tom as he walks through what at first appears to be a team bus, but is later revealed to be a journey through the game changing moments in his life. Highlighting character-building moments from his youth, the spot starts at Junipero Serra High School, moves onto the University of Michigan locker room, through the 1999 draft, and the media craze of his Super Bowl Championship, and ends outside the stadium on game day. Great attention was paid to detail and authenticity in the spot. From using era-specific Junipero Serra football jerseys and baseball uniforms as well as University of Michigan helmets, to the depiction of Mr. and Mrs. Brady’s 1990’s era living room, each element adds the veracity demanded through the story of Tom’s journey, and provides intriguing discoveries for true fans of the game and the player.
Watch the “For Gamechangers” spot below and check out behind-the-scenes photos and video: