NFL UNVEILS 2013 WOMEN’S APPAREL LINE WITH “BACK TO FOOTBALL” FASHION PRESENTATION
NFL fashions have received a stylish overhaul in recent years, making female fan gear suitable from gameday to the runway. The league first launched its dedicated women’s apparel campaign in 2010, and has continued its efforts to bridge the gap between sports and style. The newest crop of NFL Women’s Apparel ads, shot by Patrick Demarchelier, turn football gear into high-fashion, as they merge team styles with luxe designs. Licensed NFL clothing has been revamped to incorporate current trends, feminine details and flattering silhouettes. Last season the league also joined forces with fashion house, Marchesa, on a line of team tees.
To kick off Fashion Week and the 2013 NFL season, the league unveiled its latest apparel offerings last night, at Grand Central Terminal, Vanderbilt Hall, in New York City. The “Back to Football” fashion event was presented by NFL Women’s Apparel and 2013 Creative Fashion Director, Phillip Bloch, in collaboration with Vogue magazine. With Super Bowl XLVIII coming to America’s fashion capital, the NFL has raised the style quotient with this season’s merchandise. Fashions for all 32 teams were on display, as well as a special Super Bowl XLVIII look. The 2013 collection features everything from vintage tees, peplum tops and blazers, to handbags and statement jewelry. The fashion-forward fan gear allows females suit up in their team colors while maintaining their individual sense of style.
A range of famous female faces including Stacy Keibler, Susan Lucci, Vivica Fox, Deborah Cox and Lenay Dunn, along with Suzanne Johnson, wife of New York Jets owner, Woody Johnson, were on hand to model the new female fanwear. To showcase the versatility of the gear, the ladies were styled in NFL apparel, as well as fashion and accessories from top designers such as Catherine Malandrino, Angel Sanchez, Badgley Mischka, Betsey Johnson, Kenneth Cole, Alice & Olivia, Rachel Roy, Carmen Marc Valvo and Rebecca Minkoff.
Johnson, who has been at the forefront of the NFL Women’s Apparel campaign, hit the red carpet in an embellished Jets top noting that “emerald green is the color of the year.” Lenay Dunn also sported Jets gear, pairing her hoodie with an Angel Sanchez gown.
“So many sports fans are fashionable themselves” said Lucci, who dressed up her Giants top with a sequin, floor length gown from Badgley Mischka.
Some of the famous female fans have even tried their hand at designing NFL styles. Stacy Keibler recently teamed up with apparel brand, Meesh & Mia, to develop a signature line. She spoke to A Glam Slam about her new collection, while modeling one of her own designs:
“We have everything from sequins to chiffon. There’s such a high percentage of women that are fans, so these clothes aren’t just for gameday, they’re for everyday.”
Check out additional photos from the “Back to Football” fashion presentation below:
(photos via David Prutting)