DAVID BECKHAM DEBUTS LATEST H&M BODYWEAR COLLECTION & CAMPAIGN


Posted on August 22nd, by HeatherZeller in BLOG.

DAVID BECKHAM DEBUTS LATEST H&M BODYWEAR COLLECTION & CAMPAIGN

David Beckham has retired from the game, but he still remains in the style spotlight. He has debuted his latest collaborative collection with H&M. To promote the new line, the Swedish retailer has the soccer star modeling his Fall/Winter 2013 bodywear fashions in a new round of campaign shots. This marks the fourth collection from the footballer, who entered into a long-term relationship with the fashion retailer in 2012.

The Fall/Winter range features raglan sleeve jerseys, henleys, tees, tanks, vests, pajamas and briefs. The new styles pull inspiration from “heritage sportswear.” The clothing is available in more than 2,800 H&M stores in 49 countries. To shop the new gear here.

When speaking about his latest line, Beckham told the Daily Mail: 

“I love the heritage athletic style of the new pieces in my Bodywear collection at H&M. The vests, pajama pants and raglan sleeve tops are already like wardrobe favorites for me that I know I’ll wear all season long.

It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots.”

The new crop of ads feature Beckham posing in a tiled locker room, clad in his own designs. Check it out:

Watch the behind-the-scenes footage from the Fall/Winter campaign shoot:

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