BEHIND-THE-SCENES: BEN MCLEMORE’S NBA DRAFT FASHION FROM ELEVEE LIFESTYLE
It’s commonplace for prospective players to team up with stylists and tailors ahead of the NBA Draft, to ensure a successful sartorial debut. Elevee Lifestyle has been working with athletes for more than a decade. The company was responsible for dressing a range of top prospects for their media day appearances and for the Draft. Cody Zeller, C.J. McCollum, Michael Carter-Williams, Kelly Olynyk and Shabazz Muhammad were among the rookies styled by the Los Angeles-based custom clothing company (to view their Draft fashions, check out Elevee’s instagram account here). But it was Elevee client Ben McLemore, the no. 7 pick, who provided the most memorable fashion statement.
Dressing a player for the NBA Draft festivities typically involves great preparation. Multiple fittings and color and fabric selection are just a few of the tasks that factor into the process. McLemore’s story was different, as his custom designs resulted from an especially quick turnaround time from Elevee. According to Percy Knox, President of Elevee Lifestyle:
“With McLemore, his whole story is very unique. Saturday night I got a phone call that he had left the agency he was working with, so he had nothing to wear as of Saturday night. It just so happened that he was flying in to see the Phoenix Suns on Sunday night. So I met him that night. We got him measured. Elevee designer, Sami Jenks, had coordinated looks that we then presented to him to figure out his style, because I knew nothing about him at all. He picked out certain things that he liked and we made his press conference suit first, on Monday. Then he flew back to L.A. We did the fitting that night because we had a couple of tweaks that needed to be done. Then we made the rest of his stuff on Tuesday and got it on Wednesday, so he was ready to go Wednesday afternoon and then on to the Draft.”
The 2013 NBA draftees took the custom clothing concept to a whole new level, adding personal touches to their apparel. Before rookies head to their new NBA homes, many take one last opportunity to pay homage to their school, through their clothing choices. Often, it’s in the form of a tie or a shirt or a pair of socks. McLemore, a former University of Kansas player, wore a sharp, dark suit, accessorized with a striped bow tie inspired by the school hues. But it was his jacket lining that turned heads, since it featured a deconstructed Kansas basketball jersey. A Glam Slam also spoke with Knox about McLemore’s buzzed about Draft day fashion:
“McLemore’s suit was Euro and the jersey was bulky but you could not tell at all. On Monday, his agent had overnighted a jersey to us and we were able to get it made and shipped in 7 hours. Suit done with the lining ready to go by Wednesday, which is unheard of. No one else could do that. This is a perfect demonstration of what Elevee Lifestyle can do for a client in need. This is what separates us from the other made to measure and custom clothiers out there.”
Check out a behind-the-scenes look at the creation of McLemore’s Draft day ensemble:
(photos courtesy of Elevee Lifestyle)