NFL DRAFTS FASHION PHOTOGRAPHER PATRICK DEMARCHELIER TO SHOOT WOMEN’S APPAREL ADS
Over the past few years, there has been a surge in stylish apparel and accessory offerings in the NFL, especially as it relates to female fans. Team-themed fashions continue to evolve to reflect current trends, while catering to the very diverse NFL female fan base. Women can now define themselves as football fans without sacrificing their personal style.
In addition to ramping up its fashion-forward product range, the NFL continues to incorporate high-end pieces into its dedicated women’s apparel campaign. According to WWD, the league recruited famed French fashion photographer, Patrick Demarchelier, to shoot the newest round of ads. Similar to last season, the year’s campaign will feature famous female personalities, actresses and supermodels, as well as wives of team owners. Included on the latest roster of brand ambassadors are: Suzanne Johnson, wife of New York Jets owner, Woody Johnson, Tanya Snyder, wife of Washington Redskin owner, Dan Snyder, Tavia Hunt, wife of Kansas City Chiefs owner, Clark Hunt, Charlotte Jones, Dallas Cowboys Executive Vice President and Chief Brand Officer, DJ Kiss, Stacey Keiber, Hilary Rhoda and Karolina Kurkova.
The shoot took place at Milk Studios in New York. Each of the women showcased their own sense of style and the versatility of the fan gear, complimenting the NFL team pieces with a variety of luxury fashions and jewelry. Formers Ravens cheerleader, Keibler, paired a Ravens logo tee with Christian Dior pants. Johnson “opted for Chanel and Van Cleef & Arpels to dress up a body-hugging tank from the home team.”
The new ads are set to debut in August. Below is a behind-the-scenes look at Johnson and Hilary Rhoda modeling some of the new NFL women’s threads:
(photo via WWD)
(photos via hilaryrhodafans.com)