NBA TEAMS UP WITH SANRIO & TOPLINE, INC. TO LAUNCH HELLO KITTY FAN APPAREL
The NBA has announced a new collaboration with Sanrio and apparel company, Topline Inc., to launch a collection of female fan gear featuring Hello Kitty. Earlier this season, the league partnered with Sportiqe and the Grateful Dead to create a capsule collection of tees. Styles merged team colors and logos with the famous “Dancing Bear” and the band’s skull logo. In similar fashion, the new range of Hello Kitty-themed shirts were designed in team hues, including fun phrases and images of the iconic pop character.
The assortment of fashion tees are offered in womens’ and girls’ sizes and represent more than ten squads, including NBA Finals participants the San Antonio Spurs and the Miami Heat. The t-shirts will be available at NBA team shops and online at NBAStore.com, Lids, and Fanatics.
Below is a preview: